Fiat 500 and
Ferrari: two universal motoring icons which represent
“Made in Italy”, one cute and the other exclusive. This
is why the Maranello House has chosen the Fiat model as
its “courtesy car” for its customers, who appreciate
Italian style and like unique products. In actual fact,
two hundred Fiat 500 have been manufactured exclusively
for the Ferrari sales network and will be driving on all
of Europe’s roads.
Based on the Sport version and distinguished by the
traditional red colour, the two hundred Fiat 500
specials are fitted with the lively 1.4 6v 100 bhp
engine and offer specific tuning and exhaust in perfect
harmony with the sporty spirit of the “prancing horse”:
these two features are designed and made by Magneti
Marelli, a leading components company in the Fiat Group
which has supplied high-tech parts to Fiat and Ferrari
for years. The same sporty theme can also be found in
some aesthetic details such as the red calipers, sporty
pedal set, special black steering wheel with red
stitching and 16” alloy wheels with 195/45 tyres.
Compared to the already richly equipped Sport version,
the Fiat 500 customised for Ferrari also has automatic
climate control, electric sunroof, prestigious Frau
leather interior, hi-fi, fog lights, numbered plate on
the dashboard and “Limited Edition” wording on the kick
plate. The Ferrari network will thus be able to offer
its customers a special car where the choice of every
detail is the result of meticulous care and
craftsmanship.
With this original initiative, the Fiat 500 model is
confirmed both as a real “platform” on which Fiat is
creating exclusive limited editions and as a successful
car capable of winning over the general public, as
demonstrated by the 222 thousand orders so far received.
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