Fiat and Sixt Car Rental have joined forces to target inbound visitors to Sydney looking for stylish and chic way to travel around Australia’s biggest city without breaking the bank.

Fiat and Sixt Car Rental have joined forces to target inbound visitors to Sydney looking for stylish and chic way to travel around Australia’s biggest city without breaking the bank.

“There can be no doubt visitors to Sydney want to drive something that will be chic and stylish wherever they are driving in Sydney,” says Andrei Zaitzev, General Manager for Fiat In Australia. “But at the same time, it has to be easy to park and leave plenty of money to enjoy the sights and sounds of Sydney. This is why the Fiat 500, the latest European style icon, has to be the obvious choice, and with Sixt offering the 500 for rent in Sydney, it will also be at the best possible price.”

The combination of chic styling, a sharp price and a “must have” demand in every market in which it is sold has made the Fiat 500 an obvious choice for Sixt for customers who want a value for money price and a car in which to blend in perfectly in the most stylish parts of the city.

“The moment we saw the Fiat 500 we knew we had to have it on our fleet,” says Colin Wilkins, Director of Operations for Sixt in Australia and New Zealand. “The Fiat 500 is the ideal car when customers want something special to drive, but don’t want to pay over the odds to get behind the wheel of a car that is the epitome of European style. Add in the fact that the Fiat 500 has set the standard in Australia for fuel economy as well as offering five star EuroNCAP safety and we believe that the Fiat 500 is set to become one of our most popular cars on the Sixt fleet.”

Fiat and Sixt are clearly targeting inbound tourists, whether they are freshly arrived in the city or looking for a car to drive from the CBD tourist hub, with the new Fiat 500 is now available from Sixt car rental offices at William Street, Sydney and from Sydney Airport with bookings on line at www.sixt.com.au or on 1300 660 660.

Demand for the Fiat 500 has been outstanding in every market in which it is sold, with 112,000 owners already driving the 500 on the roads of 70 countries, while another 100,000 owners are eagerly awaiting the delivery of their new Fiat 500. The Fiat 500 has redefined small cars and personalization, with more than 80 per cent of owners taking the opportunity offered by Fiat to personalize their car, including adding the benchmark Blue&Me communications system to their new baby Fiat.

In Australia the Fiat 500 JTD is, quite simply, the most economical car it is possible to own, beating the hybrids at their own game, while the 1.2 and 1.4 petrol variants also slot into the top of the most environmentally friendly cars on sale in Australia. With its combination of economy, safety, performance and a level of style that has made it highly sort-after, the Fiat 500 is very much the car small car for the 21st Century.