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Fiat is celebrating again, having scooped
yet another industry award for its supermini as the has just
been crowned Best City Car in the 2008 Auto
Express New Car Honours, ending a four year
winning run in this category for the Panda. |
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Fiat is celebrating again, having scooped
yet another highly important industry award for its iconic
500 supermini.
The Fiat 500 which was launched earlier
this year, has just been crowned Best City Car in the 2008
Auto Express New Car Honours. In doing so, the 500 brings to
an end an incredible run for the Fiat Panda, which took the
magazine’s City Car title for four consecutive years. The award-winning Fiat 500 is currently
Car of the Year 2008 and has won a host of other accolades
including CAR Magazine Car of the Year, Fifth Gear SmallCar
of the Year, EuroCarBody 2007 and Auto Europa 2008.
Commenting on this latest honour, Auto
Express says: “Reinventing a legend is never easy – but that
is exactly what Fiat has achieved with its new 500. In a
class that’s now bigger than ever, the Italian star has
proved itself a real winner. We define a city car as any
model that has the compact dimensions and tempting price to
make it perfect for urban living. Cars that have been
designed with tight high street parking spaces and city
centres in mind were in with a shout, so the 500 had to beat
everything from smart’s fortwo to Renault’s Twingo.
“So what makes the Fiat so special? In a
similar vein to the MINI, the 500 manages to capture the
spirit of a legend without coming across as forced or
tacky. Its low prices go hand in hand with the great
looking exterior and interior styling to create an
irresistible package.
“And the worst news for rivals is that
this is only the beginning for the 500. There are technical
innovations such as an ultra-efficient two-cylinder engine
waiting in the wings, while the Abarth sporting brand will
bring hot hatch performance to the Fiat at the end of the
year. Looking further ahead, the Italian firm will also
launch an estate version to rival the MINI Clubman as well
as a 500 convertible. By keeping the style and spirit of
the original, but adding refinement, versatility and luxury,
Fiat has built a car that we will be talking about for
decades to come… just like its predecessor!”
Elena Bernardelli, marketing director,
Fiat UK adds: “This is yet another example of the fans the
Fiat 500 is winning among the UK’s leading commentators and
journalists, and I am delighted to say that that same
confidence in the product is being shown by customers too.
“To date we have sold or taken orders for
more than 11,000 Fiat 500s in the UK and there are a lot
more to come yet. We are delighted with Auto Express’s
choice of Best City Car for 2008 and look forward to many
more important awards like this one for the 500.”
Available with a choice of three frugal,
ultra-low emissions, Euro 5-ready engines: 69 bhp 1.2-litre
and 100 bhp 1.4-litre petrol, or 75 bhp 1.3-litre MultiJet
turbodiesel, the new Fiat 500 can be ordered in three
different trim levels – Pop, Sport and Lounge.
With a starting price of just £8,100, the
new Fiat 500 represents outstanding value for money and
positions the car well below its benchmark rivals. At the
top end of the range, a highly specified version with a
larger engine costs only £10,900 – a price that includes air
conditioning and alloy wheels as standard.
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