14.09.2008 STUDIOTORINO PRESENT COMIC BOOK INSPIRED FIAT 500 ART PROJECT

FIAT 500 DIABOLIKA - STUDIOTORINO
FIAT 500 DIABOLIKA - STUDIOTORINO
FIAT 500 DIABOLIKA - STUDIOTORINO
FIAT 500 DIABOLIKA - STUDIOTORINO
FIAT 500 DIABOLIKA - STUDIOTORINO
FIAT 500 DIABOLIKA - STUDIOTORINO

Studiotorino has unveiled a new project based around the Fiat 500 which brings art design to the automobile through innovative new processes of digital printing on leather, the result is that the car is ingeniously comic book themed.

The first art and design project for the decoration of car interiors, inspired at the famous italian comic Diabolik, is born from the cooperation of Studiotorino and Mycrom. Diabolika is a personalisation unique in its kind, deriving from an Italian icon car, the new Fiat 500.

The project was born from an idea by Alessandro Imoda, and has been developed and realised in all details by Maria Paola Stola of Studiotorino, followed in all its steps by the publisher Astorina. It will be applied to a limited edition of 50 cars on demand, which will be numbered and signed Studiotorino-Diabolik Collection. Other parters involved in the project include Salt, Mario Levi, Pirelli, Brembo, Ruote Borrani and ADM.

Sitting and driving the Diabolika is like to get in a super new edition of the famous comic strips. Here you can become accomplice and protagonist in a contest to share the everyday exploits of Diabolik and his partner Eva Kant.

The driving comfort is emphasised by excellent materials smartly painted on digital printing automotive leather (DPAL) and the precious sewn upholstery which complete this unique car. This time the Diabolika is not pushed by a powerful engine, but by the strength of the imagination.

It is designed and prepared by Studiotorino and Mycrom in collaboration with the historical publisher Astorina. The body is painted with a particular mat black supplied by PROIN.T  and sprayed by ADM Painting. Two mat red fins, classic decoration of Studiotorino fine sport cars, characterise this automobile. These colours remind the ones of the original comic strips.

The wheeI system fits the new Borrani spoked rims which are reminiscent of the mythical Jaguar E-Type, Diabolik’s personal car. The 1/50 Diabolika mounts  a unique edition of Pirelli tires, especially hand cut and built with the Diabolik eyes shape. Pirelli will supply the Diabolika with standard tires. The system is completed by sports drilled disc brakes produced by Brembo.

DIGITAL PRINTING AUTOMOTIVE LEATHER (DPAL) 

The technological innovation of this project is artistic printing on leather. Maria Paola Stola suggested to transfer the digital printing technology on textile to automotive leather supports. This is the real evolution for the cars’ interiors setting. The result of this process is a fine leather perfectly identical with the finest single-colour products existing on the market, in touch, smell and wear and tear.

The digital printing technology is a peculiarity of  Mycrom, a partner in this project who, following Maria Paola Stola intuitions’, studied for the first time the leather digital printing cycle, obtaining an excellent quality superior to any possible expectation. The experimentation process was supported in all his aspects by the Mario Levi company, supplier of the materials for automotive applications.

Salt, a leader in prestigious upholstery realisations and historical technical partner of Studiotorino, sewn the artistic leathers, succeeding in a masterly way coupling in the space the Diabolik characters and contributing to the prototype realization.

Fiat 500 Sport by Studiotorino - Special features

Exterior

Mat black painting by ADM Painting with mat Diabolik red fins; Plexiglas plaques on the body side with Diabolika writing; Borrani spoked wheels; Brembo Sports drilled disc brakes; and Pirelli special edition tyres, hand cut and built with the Diabolik eyes shape (for 1/50).

Interior

Handmade upholstery; seats and door panels upholstered with technical digital printing and mat black leathers (primo fiore); headrests in black patent leather; steering wheel, handbrake lever and speed gear guard handy sewn with red thread and upholstered in mat black leather; textile sun screen printed with an original drawing; cockpit upholstered in alcantara and soft touch painted plastics; DK personalized carpets and documents folder; Fiat Sport pedals; speed gear knob personalised in red and titanium colours; personalised Bosch radio (for 1/50); Sports bag “Diabolika”; Different items in decoupage technique with automotive finishing; and internal drawers upholstery with printed leather and Swarovski crystals.
 

© 2008 Interfuture Media/Italiaspeed