Twenty-eight Fiat Bravos have been acquired by South Africa’s most innovative new home loan specialist, Integer, in a fleet deal that will see the distinctive ‘fingerprint’ liveried Fiats traversing the highways and byways of the country.

According to Terry Rayson, Integer’s Head of Sales, the purchasing brief was for a uniquely styled car, one that stands out from the vehicular herd, while still being a paragon of practicality.

“And that’s exactly what we got with the Fiat Bravo. It boasts distinctive looks, cracking performance, five-door practicality, a five-star EuroNCAP rating, loads of kit, excellent build quality and it’s good value for money,” Rayson said. With reference to the latter, Rayson was particularly impressed with the low running costs courtesy of the 110kW 1.4-litre turbocharged powerplant.

Simon Stockley, the CEO of Integer, is very pleased with the public’s response to the boldly branded Bravo fleet: “The cars provide us with a street presence – they are our mobile billboards, a way of amplifying our national network. In fact, Integer consultants receive at least five calls each a month, simply because people are seeing our cars.”

The deal for the Bravos was brokered by Mike Paul, Sales Manager of CMH Umhlanga. Models purchased include twenty-seven 1.4 T-Jet Dynamics and one 1.4 T-Jet Sport – the fleet will expand as the company grows.

Oscar Rivoli, Deputy C.E.O. for Fiat Group Automobiles South Africa is very upbeat about Fiat’s ‘fleetability’: “We have a great portfolio of individualistic products with many fleet-friendly features that will appeal to those companies looking for something that little bit special, which is why we are actively developing our support structures to service such corporate needs.”