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A special-edition Fiat 500 by DIESEL
version of the in-demand supermini was
displayed outside the London party, at
matter nightclub in the O2 Arena in
Docklands, where more than 3,000 lucky
ticket holders partied late into the night. |
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A one-off 500 by Diesel, signed by all 30
artists (above, Mark Ronson signs the car)
who performed at the event, is up for grabs
as part of the Diesel xXx charity auction,
with all proceeds going to the Livity Trust. |
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The ever-popular Fiat 500 lapped up the limelight once
again at Diesel’s xXx worldwide 30th birthday
celebrations, earlier this month. A special-edition Fiat
500 by DIESEL version of the in-demand
supermini was displayed outside the London party, at
matter nightclub in the O2 Arena in Docklands,
where more than 3,000 lucky ticket holders partied late
into the night.
The limited edition 500 by DIESEL model – just
10,000 will be produced – was created by Fiat Style Centre
designers and the DIESEL design team headed by Lars
Schwartz. The idea was to create an ‘Urban Survival
Vehicle’, perfect for town traffic, yet expressing the
personality of its alternative young brand lovers.
Based on a 500 Sport version, the 500 by DIESEL
comes in metallic shades of green, black or brown. The
exterior features 16-inch alloy wheels with the DIESEL logo,
brake callipers painted yellow (an option only on the 100
bhp 1.4 version), unique side trim with the wording DIESEL
and a special door mirror faring.
Inside, the car features special upholstery in denim fabric.
The label logo also appears on the instrument panel and gear
knob, while a special pouch reminiscent of the fifth pocket
on DIESEL jeans appears on the side of the front seats.
Jade Jagger, Paris Hilton, Kelly Osbourne and Roisin Murphy
helped celebrate the brand’s 30th anniversary, while 30
bands performed a one off ‘Creative Experiment’ in which 30
artists took part in a musical relay, including producer
Mark Ronson, The View, Patrick Wolf and Friendly Fires.
A one-off car,
signed by all 30 artists who performed at the event, is up
for grabs as part of the Diesel xXx charity auction, with
all proceeds going to the Livity Trust. Eighteen other major
cities hosted similar high profile parties on 11 October,
including Paris, New York, Milan, Amsterdam, Helsinki and
Tokyo.
The 500 by
DIESEL will be available with all three Euro 5-ready
power units in the Fiat range – the 69 bhp 1.2 unit, 75 bhp
1.3 Multijet unit with DPF, and 100 bhp 1.4 16v unit. Prices
start at £11,400. “The DIESEL party was a great success and
proved a perfect opportunity to show the new 500 by
DIESEL” says Elena Bernardelli, marketing director,
Fiat UK. “The Fiat 500 is a perfect fit for DIESEL and we
are pleased to have this fantastic association with them.”
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