The best-selling Fiat 500 is set to conquer yet another new global market when it arrives in Argentina for the first time next week; but with just 90 units set to go on sale to commemorate the anniversary of Fiat's 90 years of automotive operations in this Latin American market, the Car of the Year 2008 award winner isn't destined to become a common sight on the country's streets anytime soon.

The Fiat 500's drive into new territories around the world continues apace, and the award-winning supermini this year has been making its way steadily into South America. In early September the 500 arrived in Mexico, and the planned 40 units destined for the first year was sold out within hours of of the order books opening. At this month's 25th Salão Internacional do Automovel in São Paulo, Latin America's biggest and most important motor show, the 500 was presented on the Fiat stand (photos right), where it appear in Brazil for the first time; it is expected to go on sale on that market imminently.

It's arrival in Latin America follows a roll-out beyond Europe that has seen it introduced in India and Singapore this summer, while other distant car markets where the Tychy, Poland-built small car is proving to be a hit include Japan, Australia, South Africa and New Zealand.