Andrew Humberstone, managing director, Fiat Group Automobiles UK, receives the award for James Baggott, editorial director, Car Dealer.

Fiat UK’s cutting edge 3D ‘showroom’ website has received another important award – this time from the Car Dealer Ewards, in association with Motors.co.uk. Car Dealer magazine is a trade publication for the automotive industry.

A panel of eight judges nominated UK car websites that they felt had achieved something truly special – and Fiat has collected the inaugural Car Dealer Special Web Achievement Eward.

“This website really is a showcase for what is achievable online when firms think outside the box,” says James Baggott, editorial director, Car Dealer. “Looking like a virtual showroom, it combines flash images, video and fantastic content to entice the user in further.”

“We are delighted to have received this award,” says Andrew Humberstone, managing director, Fiat Group Automobiles UK. “The re-launched fiat.co.uk site employs cutting edge technology that makes it exciting and interesting to use, and I am pleased that influential judges are recognising this.”