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The new Fiat Ducato has driven Fiat
Commercial Vehicle sales in Australia up by
more than 26 percent in 2007, with the new
Ducato accounting for 768 of the 971 Fiat
commercial vehicles delivered. |
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The new Fiat
Ducato has driven Fiat Commercial Vehicle sales in
Australia up by more than 26 percent in 2007, with the
new Ducato accounting for 768 of the 971 Fiat commercial
vehicles delivered in Australia during 2007 in figures
released today by VFACTS, but this is just the launch
pad for 2008, with the Italian company planning a range
of launches for 2008 that will set it on course for
nearly doubling its sales this year.
“The new Ducato
has been an outstanding success for us in Australia,” says
Chris Swann, General Manager for Fiat Commercial Vehicles in
Australia. “Not only have the excellent qualities of the
vehicle proven extremely attractive to our key business
users and motor home builders, the increased size range and
conversion flexibility has enabled converters to expand
their Fiat Ducato-based ranges. But in 2008 we will further
expand the Ducato range and add new models to our Australian
range and these will enable us to almost double our 2007
sales figure in 2008.”
The first new
model to arrive will be the automatic versions of the Fiat
Ducato, fitted with the advanced MTA gearbox, which will
provide the performance and economy of a manual with the
ease of use of an automatic. This gearbox will have a
significant affect on the motorhome business where the
combination of manual gearbox economy for long distance
touring, performance for carrying and towing loads and
automatic gearbox ease of use will be extremely attractive.
Later in the
year Fiat plan to extend its range downward with the award
winning Fiat Scudo medium sized van, which will provide Fiat
with a class leading vehicle in the medium van sector, the
largest van sector in the Australia market. This will be
followed at the end of the year by the arrival of the Fiat
Fiorino, which will contest the small/bonneted van market,
which is expanding rapidly in Australia as more companies
look for compact urban delivery vehicles that also offer a
stylish and dynamic on-the-road image for their company.
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