The Fiat Fiorino recently took centre stage at the Italian Serie A football match between Juventus and rivals Roma with three of the vans painted in the national colours arriving on the pitch at half time.

The new Fiat Fiorino van recently took centre stage at the important Italian Serie A football clash between Juventus and its closest rival for a place in next year's European Cup, Roma. Three Fiorino Cargos, painted respectively in red, white and green to signify the colours of the national flag, burst onto the immaculate pitch at half time to the sound of music while a huge banner bearing the Fiat Professional logo was unfurled and carried cross the pitch.

The event and the colours specially chosen for the trio of Fiorino vans signified the Fiat Professional division's status as an official partner of the Italian national football team that impressively won the last FIFA Football World Cup, held in Germany two years ago, while Juventus goalkeeper Gigi Buffon, also a member of that winning national team, is an 'ambassador' for the Fiorino and its Italian print advertising campaign focuses around him using the van in different scenarios.

On the pitch there were more celebrations for Juventus, who themselves are sponsored by the Fiat Group's agricultural and construction equipment manufacturing division New Holland, and at the full time whistle it was a case of "mission accomplished" for the Turinese team. After a previous match win against Udinese, Juventus beat Roma too and thus earned maximum points from the two games against their rivals for a place in Europe. The game at the Olimpico was decided by Del Piero, who earned a vital win for the team: his masterpiece free kick after 45 minutes ensured three golden points, allowing the team to close the gap with Roma to only one point. Second place would mean qualifying directly to the Champions League without going through the qualifiers.

On a day when Inter Milan won again and AC Milan drew at Parma, the win achieved by the Bianconeri was worth double. With the Champions League now coming back, and Inter Milan, Roma and AC Milan busy with those games, the chances for Juve to climb the table increase dramatically.

It was a memorable evening for the Olimpico crowd. Juventus won for the first time against true top-level rivals and confirmed they like playing against Spalletti's team, as they've now beaten them twice this year and earned a draw away from home against them too. Next up was Reggina before the two matches in five days against Torino and Fiorentina.