BroadVision, Inc., a global provider of e-business solutions has announced that Fiat Group Automobiles has migrated its BroadVision Portal architecture to launch the new Fiat 500 model.

BroadVision, Inc., a global provider of e-business solutions, today announced that Fiat Automobiles, a pioneer company in the automotive industry, has migrated its BroadVision® Portal™ architecture to launch the new Fiat 500 model. As a result of the launch, the Fiat site saw an increase of daily users who are looking for information regarding different configurations and prices for the new car.

“With the high impact launch of the new Fiat 500 and the ensuing marketing and communication campaigns, we recorded a surge in visits to our websites,” said Mr. Stefano Torcello, Fiat Group Automobiles ICT Process Leader for Internet applications. “Thanks to the proven scalability and robustness of the BroadVision architecture, we have easily managed to accommodate the growing traffic on our web sites.”

Fiat Automobiles built most of its brand websites on the BroadVision platform to standardize the web technology; cut operational costs; and to quickly deploy additional websites. They chose BroadVision for its scalability, robustness and flexibility. The sites also integrated the BroadVision platform with several vertical applications, such as a powerful car configurator and the dealer locator.

“Fiat Group Automobiles is one of our most important customers in Europe,” stated Andrea Rubei, Vice President and General Manager of Europe, Middle East and Africa (EMEA) at BroadVision. “We’ll continue to support and help them to improve their web platform in order to achieve a competitive advantage in a challenging market like automotive.”

BroadVision supports several customers in the automotive sector including Renault, Toyota and Peugeot. These companies have been quick to recognize the potential of Personalization to improve customers’ web experience and increase their loyalty by taking care of their needs and providing them the right information.