30.01.2008 FIAT AUTO POLAND NEW VEHICLE SALES CLIMBED 18.3 PCT LAST YEAR

FIAT BRAVO T-JET

Fiat Auto Poland turning in an impressive performance during 2007; and it launched three new models last year to much Polish customer acclaim: Bravo (above), Linea and Sedici.

Fiat Auto Poland's 2007 vehicle sales rose by 18.3% from the year previous, with 39,292 new cars and vans finding buyers across the country.

With a tally of 28,808 cars Fiat Auto Poland sold last year, this is how the sales volume breaks down into individual brands:

- Fiat: 27,817 (+14.6%)
- Alfa Romeo: 806 (+12.7%)
- Lancia: 185 (+56.8%)

As a result, Fiat Auto Poland's share in the country's new-car business reached 9.82%.

2007 turned into an action-packed year for the Fiat brand in Poland, with the following three new car models launched in the country to much customer acclaim:

- Fiat Bravo
- Fiat Linea
- Fiat Sedici

As a result, the brand's car sales structure has changed significantly. Back in 2006, the Fiat 600 and Panda accounted for over 50% of the overall volume, but in 2007 these two models dropped below 38%. The Grande Punto and Panda are among Poland's most-popular car models, currently ranked 5th and 6th in the new-car sales table. The Panda, along with the 500 and 600, are all built at Fiat Auto Poland's factory at Tychy.

Leading Poland's new-van sales table in 2007, Fiat sales reached 10,484 units (+29.6%), securing a 19.57% segment share. As the most-popular van model overall, the Ducato sold 3,683 copies in Poland, soaring 124% from the 2006 level.

report: Samar
 

© 2008 Interfuture Media/Italiaspeed