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Fiat Auto Poland turning in an impressive
performance during 2007; and it launched
three new models last year to much Polish
customer acclaim: Bravo (above), Linea and
Sedici. |
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Fiat Auto
Poland's 2007 vehicle sales rose by 18.3% from the year
previous,
with 39,292 new cars and vans finding buyers across the
country.
With a tally of
28,808 cars Fiat Auto Poland sold last year, this is how the
sales volume breaks down into individual brands:
- Fiat: 27,817 (+14.6%)
- Alfa Romeo: 806 (+12.7%)
- Lancia: 185 (+56.8%)
As a result, Fiat Auto Poland's share in the country's
new-car business reached 9.82%.
2007 turned into an action-packed year for the Fiat brand in
Poland, with the following three new car models launched in
the country to much customer acclaim:
- Fiat Bravo
- Fiat Linea
- Fiat Sedici
As a result, the brand's car sales structure has changed
significantly. Back in 2006, the Fiat 600 and Panda
accounted for over 50% of the overall volume, but in 2007
these two models dropped below 38%. The Grande Punto and
Panda are among Poland's most-popular car models, currently
ranked 5th and 6th in the new-car sales table. The Panda,
along with the 500 and 600, are all built at Fiat Auto
Poland's factory at Tychy.
Leading Poland's new-van sales table in 2007, Fiat sales
reached 10,484 units (+29.6%), securing a 19.57% segment
share. As the most-popular van model overall, the Ducato
sold 3,683 copies in Poland, soaring 124% from the 2006
level.
report:
Samar
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