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Fiat Group’s new website, created to reflect
the profound transformations the company has
experienced in the last few years, went
on-line today. |
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Fiat Group’s
new website, created to reflect the profound
transformations the company has experienced in the last
few years, went on-line today.
The site,
www.fiatgroup.com, was conceived and developed around the
graphic symbol of the square, a shape that implies
rationality and stability, as well as being a key element of
the trademark.
A renewal that
not only embodies changes in graphics but also in content:
the new site, directed mainly at professionals (in the
financial and communication sectors) but also at the broader
public, is intended to provide a comprehensive overview of
the activities of a large industrial group of international
magnitude.
The changes are
in line with the new culture at Fiat and, in particular,
reflect two strategic choices in business approach: on the
one hand, the coherence of the entire Group, and on the
other, the specificity of each individual company, brand and
product.
Based upon this
premise, the site opens important windows onto all sectors:
from automobiles (Fiat, Lancia, Alfa Romeo, Abarth, Fiat
Professional, Ferrari and Maserati), to the agricultural and
construction equipment of CNH; from Iveco’s commercial
vehicles to the components and systems of Fiat Powertrain
Technologies, Magneti Marelli, Comau and Teksid; and
concluding with Itedi’s publishing activities.
The project,
realised in partnership with Microsoft (for the
technological platform) and DGTmedia (for the creative
design and development), introduces some important sections:
“Corporate Responsibility”, dedicated to the values upon
which Fiat will base its development as well as its
economic, social and environmental sustainability
initiatives; “Innovation and Technology”, the arena for the
most important innovations introduced on the market, and for
research projects underway for new products and production
processes; and “Suppliers Centre”, directed at the more than
ten thousand suppliers for the Group.
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