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Fiat Group is in talks with BMW about
supplying engines, gearboxes and components,
the German carmaker has admitted, with a
decision set to be made by the end of the
year. |
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Fiat Group
is in talks with BMW about supplying engines, gearboxes
and components, the German carmaker has admitted, with a
decision set to be made by the end of the year.
The confirmation
came from Automotive News Europe, who posed a
question to Friedrich Eichiner, BMW’s board member for
corporate and brand development, as to whether the German
brand was talking to Fiat, along with two other carmakers,
US giant General Motors, and its arch domestic rival Daimler
AG. "We are talking with those companies you mentioned,”
Eichiner told ANE.
He also revealed
that a decision on whether to supply engines and other
components to Fiat will be made before the end of the year.
"It does not make sense to go on talking and talking
forever," Eichiner said.
This is the
first time that any party has confirmed that talks are
talking place between Fiat and BMW. The story first surfaced
at the end of February in Financial Times Deutschland, the
newspaper claiming that discussions between the two
carmakers, as well as with GM and Daimler, were being held
in regard to the supply of engines, gearboxes and other
components, although neither Fiat nor BMW would confirm at
the time that this was the case. This followed reports in
the German media earlier that month that BMW was considering
supplying its technology outside the company.
BMW has made it
a priority to boost its corporate profits, after coming
under pressure from shareholders to turn in higher returns.
BMW CEO Norbert Reithofer is drafting a strategy to develop
this area, and supplying engines and components to its
rivals would raise revenue as well as reducing costs,
important as all the European carmakers struggle to absorb
the higher outlay in spending required to reach ever
tightening EU emissions legislation.
Fiat CEO Sergio
Marchionne has made signing targeted deals in specific areas
a cornerstone of his bold plans to revive the fortunes of
the Fiat Group, and the Italian firm currently has deals in
place with an array of other global manufacturers, including
Ford, Tata Motors, Suzuki, Severstal-Avto and PSA
Peugeot-Citroen. Last year Marchionne was involved in
abortive platform sharing talks with Mercedes-Benz owner
Daimler AG, while in February media reports suggested talks
between the two were going on again, this time focusing
within the area of components.
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