13.06.2008 FIAT LEADS THE BRAZILIAN MARKET DURING MAY

FIAT PALIO WEEKEND ADVENTURE LOCKER FLEX

The Brazilian range was strengthened last month by the arrival of the facelifted Palio Weekend (above, the Adventure Locker version), completing the revamping of the Palio and Siena model range.

With sales in Brazil of 57,876 vehicles during May, Fiat Automóveis has achieved a figure of 274,144 units sold in the first five months of the year, which represents a market share of 25 percent, and which keeps Fiat in firmly the leadership in the Brazilian market for passenger cars and light commercial vehicles this year.

The accumulated figure represents an impressive year-on-year growth of 28.1 percent, a new record in relation to the sales in the same period of last year. Impelled by sales in the internal market, the total amount of vehicle production in the year has reached 331,086 units after five months, also a record.

The latest car models to be launched by Fiat Automóveis onto the Brazilian market stand out among the best sellers from the Italian-owned brand. The newly facelifted 5-door C-segment Stilo, which is now available with the automatic Dualogic gearbox, has accumulated a year-on-year growth of 53 percent, with 6,729 units sold during the first 5 months.

The recently facelifted Siena saloon also significantly increased its level of sales with a grown of 37 percent year-on-year, which represent 42,015 units for the year-to-date, while Punto's sales have climbed up to 18,815 units by the end of May, which is an average over 3,700 cars being sold sold each of the five months. The Strada, with 27,596 units already sold so far this year, retains its leadership in the commercial light vehicle segment since 2007. The Brazilian range was also strengthened last month by the arrival of the facelifted Palio Weekend, completing the revamping of the Palio and Siena model range.

by Claudio Perlini
 

© 2008 Interfuture Media/Italiaspeed