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Fiat urgently needs more capacity also in
the light of the fact that its Tychy,
Poland, plant is running flat out to supply
enough units of the Fiat 500 and Panda, with
the all-new Ford Ka, due to go into
production in September. This will bring
Tychy’s annual capacity to 500,000 units. |
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Fiat is
currently working on a new low-cost range of cars for
developing markets. Company officials stress the new
vehicle is not to be compared with the Tato Nano, which
has been billed as the world’s cheapest automobile.
Sources claim
the vehicle will be produced at the Zastava plant in Serbia.
Lorenzo Sistino, managing director of Fiat Automobiles,
would not confirm the above facts, but pointed out the
newcomer could not be compared with the Tata Nano. “This
will be a true family car and not to be compared with the
Nano,” Sistino said.
For the time being, no decision has been made whether the
new range will go on sale as a Fiat product or under a
different brand.
Additionally, in 2010 the Zastava site will launch series
production of a new runabout, currently called the Topolino.
The car will share its platform with that of the
Fiat 500 and the Panda. It will also be the first Fiat to
feature the company’s new two-cylinder petrol engine,
currently under development. “The engine will be able to
generate over 100 PS, with CO2 emissions below 100 g/km,” Sistino said.
In late April, Fiat struck a deal with the Serbian
government to buy 70 pct of Zastava, planning some EUR 700m
worth of investment there. Fiat urgently needs more capacity
also in the light of the fact that its Tychy, Poland, plant
is running flat out to supply enough units of the Fiat 500
and Panda, with the all-new Ford Ka, due to go into
production in September. This will bring Tychy’s annual
capacity to 500,000 units. “Therefore, we need another
production site located in a low-cost country,” Sistino
said.
Demand is particularly high for the 500 supermini, whose
deliveries are expected to hit 190,000 this year.
European-wide sales figures show that over 50 pct of the
people opting for a Fiat 500 have migrated from other
brands. In Germany, the figure is as high as 70 pct. Lorenzo
Sistino said that over the last two years Fiat has been the
fastest-growing car brand in Europe.
Report:
Samar
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