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Chinese media
reports this week suggest that a potential
tie-up between Fiat and Guangzhou Auto could
see the Linea (top) and the Bravo (above)
being built in China. |
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Italian carmaker Fiat is set to restart its
China sales network, which will sell the imported Bravo
and Linea models first. Meanwhile, the talks about locally
making the two Fiat models in China are also going on quietly,
and the potential Chinese partner this time is Guangzhou Auto
Group, not Chery Auto who signed a memo of understanding with
Fiat thirteen months ago, said Xinhuanet, reports Gasgoo.
"Guangzhou Auto is
not a bad partner," said an insider familiar with Fiat.
"Although its capacity and sales are smaller than those of FAW
and SAIC, the profit-making capabilities of Guangzhou Auto are
extraordinary." In addition, Guangzhou Auto also needs compact
vehicle models to expand its product portfolio for larger market
share, and Fiat's Bravo and Linea models can fill this gap in
Guangzhou Auto's vehicle line-up.
Fiat also boasts the sophisticated technology
of some core auto-parts such as engines and the emission
control, which may as well help Guangzhou Auto create its
own-brand vehicles. "The two sides are also discussing the
possibility of OEM projects," said the sources, adding that Fiat
has been in contact with Guangzhou Auto for about three months.
Paolo Arpellino, chief representative of
Fiat's China office, has strictly controlled the details of the
talks, but industry analysts said that it is impossible to make
Fiat cars on the production lines of Guangzhou Honda or
Guangzhou Toyota, and that the Linea is unlikely to be locally
made in China by 2009 because construction of Guangzhou Auto's
new manufacturing facility only kicked off in November 2007.
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