20.08.2008 CHINESE MEDIA REPORT FIAT IS IN LOCAL TALKS WITH GUANGZHOU AUTO

FIAT LINEA
FIAT BRAVO T-JET 150

Chinese media reports this week suggest that a potential tie-up between Fiat and Guangzhou Auto could see the Linea (top) and the Bravo (above) being built in China.

Italian carmaker Fiat is set to restart its China sales network, which will sell the imported Bravo and Linea models first. Meanwhile, the talks about locally making the two Fiat models in China are also going on quietly, and the potential Chinese partner this time is Guangzhou Auto Group, not Chery Auto who signed a memo of understanding with Fiat thirteen months ago, said Xinhuanet, reports Gasgoo.

"Guangzhou Auto is not a bad partner," said an insider familiar with Fiat. "Although its capacity and sales are smaller than those of FAW and SAIC, the profit-making capabilities of Guangzhou Auto are extraordinary." In addition, Guangzhou Auto also needs compact vehicle models to expand its product portfolio for larger market share, and Fiat's Bravo and Linea models can fill this gap in Guangzhou Auto's vehicle line-up.  

Fiat also boasts the sophisticated technology of some core auto-parts such as engines and the emission control, which may as well help Guangzhou Auto create its own-brand vehicles. "The two sides are also discussing the possibility of OEM projects," said the sources, adding that Fiat has been in contact with Guangzhou Auto for about three months.

Paolo Arpellino, chief representative of Fiat's China office, has strictly controlled the details of the talks, but industry analysts said that it is impossible to make Fiat cars on the production lines of Guangzhou Honda or Guangzhou Toyota, and that the Linea is unlikely to be locally made in China by 2009 because construction of Guangzhou Auto's new manufacturing facility only kicked off in November 2007.
 

© 2008 Interfuture Media/Italiaspeed