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Guangzhou Auto is talking to Fiat about
purchasing the redundant Alfa 166 production
lines; the Mirafiori, Italy-built Alfa Romeo
executive flagship saloon ceased production last year. |
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The Project 178 'World Car' production in
China had focused on the Palio (hatchback),
Palio Weekend (estate), Siena (sedan), as
well as the Chinese-market specific Perla
sedan (which was based on the Siena).
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Guangzhou
Auto, one of China's less well known automobile
manufacturers', has confirmed that it is locked in talks
with Fiat Group about buying redundant platforms and
technology to further the development of its own-brand
car range. Guangzhou Auto, which has joint ventures with
Toyota and Honda, manufactured over half-a-million cars
last year.
Ms. Zheng, a
spokesperson for Guangzhou Auto, has confirmed to the
Chinese media that platform discussions are taking
place, but without elaborating. Meanwhile Fiat's public
relations boss in China, Zheng Xiaoli, has confirmed the
on-going talks to China Business newspaper last
week, while several weeks ago Fiat's China chief, Paolo
Arpellino, told Automotive News Europe: "We have
discussed a technical cooperation with Guangzhou
Automobile."
The
'technical cooperation' will focus on Guangzhou Auto
making platform purchases, with initial talks centring
on the 'Project 178' production lines that were closed
down when Fiat and Nanjing Auto ended their ill fated
joint venture last year. The Project 178 'World Car'
production in China had focused on the Palio
(hatchback), Palio Weekend (estate), Siena (sedan), as
well as the Chinese-market specific Perla sedan (which
was based on the Siena). Although outdated, Guangzhou
Auto believes that it can modernise this architecture
and use it as a springboard to launch itself into this
market segment. "As we couldn't cover everything, we can
look for opportunities to make use of others firms'
technology to combine with ours," says Chairman Zhang
Fangyou.
Talks are also underway
at the same time for
Guangzhou Auto to purchase the redundant Alfa 166
production lines; the Mirafiori, Italy-built Alfa Romeo
executive flagship saloon ceased production last year.
It has been reported by the media in the last 24 hours
that Turin-based Stile Bertone is now working on
redesigning the Alfa 166 to fit into Guangzhou Auto's
plans for an expanded own-brand model range, while Fiat
Group industrial division Comau is working on the
re-engineering of the assembly facilities.
Fiat has
struggled to find serious partners in China ever since
the termination of its joint venture with Nanjing Auto
last year. This summer Fiat announced plans to build a
diesel engine manufacturing facility at Chongqing, which
is also home to Changan Auto and Lifan Auto. Changan
Auto, which has an on-going joint venture with Suzuki,
will build the Suzuki SX4-based Sedici on behalf of Fiat
in China. The Italian carmaker, which re-launched its
Chinese dealer network in late August, is also exploring
opportunities with Chery Automobile. "Guangzhou Auto is
not a bad partner," an insider was reported by Gasgoo
as saying. "Although its capacity and sales are now
smaller than those of FAW and SAIC, the profit-making
capabilities of Guangzhou Auto are extraordinary," they
added.
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