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Fiat Group managed to outperform its main
rivals in Europe last month and steer clear
of the overall market's 8.2 pct year-on-year
sales slump to end the month having shed
just 1.4 pct year-on-year. Photo: Fiat this week is introducing a Natural
Power version of the Grande Punto, a new
dual fuel (petrol/methane) version that
confirms the brand’s commitment to the field
of environmental protection. |
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Fiat Group
managed to outperform its main rivals in Europe last
month and steer clear of the overall market's 8.2 pct
year-on-year sales slump to end the month having shed
just 1.4 pct year-on-year. In fact only one of its
rivals, VW Group, performed better, and pleasingly the
Italian carmaker's best performing division was the
Lancia brand which gained 5.8 pct year-on-year, thanks
to demand for the new Delta model, to allow the luxury
unit to add impetus to the Fiat brand's steady result.
New car
registrations in Europe fell by 8.2 pct in September
compared to the same month last year, despite two working
days extra across the region. Usually, September is a strong
month for car sales that tend to pick up after the calmer
summer months. In absolute numbers, registrations stalled at
1,304,653 units, or the lowest September level since 1998.
Three quarters of the way into 2008, and a total of
11,713,937 new passenger cars were registered, or -4.4 pct
less than over the same period of last year.
The drop in
registrations confirms the aggravating market circumstances,
as the fall-out of the financial crisis hits auto
manufacturers hard. The credit crunch weighs on the sector’s
ability to finance daily operations and sustain the high
level of investments needed to support the market transition
to low-emission vehicles. At the same time, demand for new
cars is weakening because of the deteriorating economic
circumstances. Customers are increasingly hesitant to make
large expenditures and find it more difficult to get their
purchase financed.
Markets in
Western Europe registered 1,211,378 new cars in September,
or 9.3 pct less than in the same month last year. Despite
the current negative economic climate, the French market
proved to be robust, growing by a sound 8.4 pct,
compensating the drop in August sales (-7.1 pct). With a
slight decrease of 1.5 pct, the German market remained
stable in September, following a 10.4 pct decrease in
August. The Italian market fell by 5.5 pct. The steepest
declines came from the UK (-21.2 pct) and Spain (-32.2 pct).
Cumulative figures from January to September result in a 5
pct decrease in Western Europe. France and Germany remained
strong markets, with a respective growth of 3.4 pct and 1.3
pct. Registrations in the British (-7.5 pct), Italian (-11.3
pct) and Spanish (-22.0 pct) markets dropped compared to the
three-quarter figures for 2007.
Markets in the
new EU Member States recorded growth (+7.8 pct) in September
with 93,275 new vehicles registered. Of the four largest
markets, only the Hungarian contracted (-4.3 pct). The Czech
Republic (+32.2 pct), Romania (+17.4 pct) and Poland (+1.8
pct) all posted growth. Over the first nine months of the
year, new passenger car registrations in this region have
risen by 3.0 pct, thanks to robust markets in Poland (+8.8
pct) and the Czech Republic (+10.4 pct).
Amongst the
big European carmaking groups only VW Group (+1.4 pct)
outperformed Fiat Group (-1.4 pct) thanks to impressive
figures from its Audi and Skoda units. PSA
Peugeot-Citroën (-9.0 pct), Ford (-11.4 pct) and GM
(-18.1 pct) all had a dismal September, while completing
the groups above Fiat, Renault (-2.1 pct) also lost
ground. Below Fiat, BMW (-15.4 pct), Toyota (-6.8 pct),
Daimler (-6.3 pct) and Nissan (-5.2 pct), all struggled
for sales as European consumers steered clear of the
showrooms.
Fiat Group saw 97,553 unit registrations across its
brands during September, compared to 98,894 during the
same period a year ago, and with the overall market
falling, the Italian firm raised its share from 7.0 to
7.5 pct as it capitalised on its rivals woes. The Fiat
brand (including the Fiat Professional and Abarth
divisions) accounted for the bulk of the group's
registrations, 78,992, and this left it virtually
unchanged year-on-year at -0.4 pct; Lancia, with 9,311
registrations, was up 5.8 pct, while Alfa Romeo, on
8,769 units, lost 15.6 pct. This all meant that the Fiat
brand raised its market share from 5.6 to 6.1 pct,
Lancia climbed 0.1 to 0.7 pct, while Alfa Romeo stayed
steady on 0.7 pct. The Fiat Group' prestige brands,
Ferrari and Maserati, added 481 sales between them last
month which put the up 24.6 pct year-on-year.
After the first nine months of the year Fiat Group has
938,814 registrations, which is down 2.6 pct on the same
period of last year. However, with the total market
falling by 4.4 pct so far this year, it means that the
Italian group raises its market share from 7.9 to 8.0
pct year-on-year. Splitting the brands up, Fiat is on
765,277 (+2.1 pct), Lancia is on 89,487 (-7.8 pct) and
Alfa Romeo is on 78,619 (-30.6 pct); meanwhile Ferrari
and Maserati have a combined total of 5,431 (+24.5 pct)
for the first nine months of the year.
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