|
Fiat and PSA currently have several joint
ventures; for Fiat these cover the Fiorino
(bottom with Peugeot branding), Scudo and
Ducato light commercial vehicles, while the
MPV alliance includes the large Fiat Ulysse
(top) and Lancia Phedra 'minivans' |
|
|
|
Italian
media reports today have suggested that Fiat Group is
exploring a potential tie up with French carmaker PSA
Peugeot - Citroën, news that comes just a matter of days
after Fiat CEO Sergio Marchionne claimed that the
Italian firm would need a new partner to help it survive
the global economic downturn. The speculation that Fiat
Group could form a partnership with French carmaker PSA
comes from the Milano Finanza newspaper which
cities unnamed sources close to Italian Premier Silvio
Berlusconi's office.
Last week Marchionne told Automotive
News Europe in an interview that
"you need at least 5.5 million to 6
million cars [per year] to have a chance of making
money. Fiat is not even halfway there, and we
are not alone in this. So we need to
aggregate, one way or another."
PSA and Fiat Group manufactured around
6.2 million cars last year if their sales totals are
combined, bringing it onto a par with the clear European
sales leader, Germany's giant VW Group. PSA is presently
Europe's second biggest carmaking group. A resulting
company would become the fourth-biggest in the world,
behind Japan's Toyota, and the American duo, General
Motors and Ford, and it would be roughly equal in output
to VW Group (which includes the VW, Audi, Skoda, SEAT,
Lamborghini and Bugatti brands) and the Renault-Nissan
alliance (which also includes Renault's 'low-cost' Dacia
brand).
Milano
Finanza claimed today that Berlusconi and the French
President Nicolas Sarkozy have discussed the idea, which
comes at the same time that the Italian premier is
coming under increasing pressure to provide Fiat with
state support. It also comes just days before Berlusconi
is due to meet with Fiat Group Vice-Chairman John Elkann,
Gianni Agnelli's heir. The economic downturn presently
gripping the world has seen a dramatic reduction in car
sales in the last half of this year and in the next few
weeks Fiat will be shutting most of its plants for
around month in order to reduce stockpiles and adjust to
weaker consumer demand.
PSA is reported to be interested in
expanding its current manufacturing
alliances rather than seeking new ones, and it has long term co-branding
deals with Fiat in the area of light
commercial vehicles and multi-purpose
vehicles. In the former sector a two decade
old joint venture produces a range of
commercial vehicles that are sold and badged
by Fiat, Peugeot and Citroën, built at
factories located in France, Italy and
Turkey; for Fiat these cover the Fiorino,
Scudo and Ducato vans, while the MPV
alliance includes the large Fiat Ulysse and
Lancia Phedra 'minivans' which are also
badged and sold by Peugeot and Citroën. PSA
also has also entered into a new
manufacturing alliance with Japanese 4x4
maker Mitsubishi.
|