Stephan Winkelmann, Sheikh Abdulrahman al-Thani, Saher Baaj and Enrico Maffeo during the inauguration of the refurbished 1,575 sq m Lamborghini showroom in Doha, Qatar on Monday.

Dana Motors, exclusive distributors of Lamborghini vehicles in Qatar, formally opened a Lamborghini Doha showroom on Suhaim Bin Hamad Street on Monday.

The 1,575sq m showroom, also housing the service department, was originally opened in December 2004, but has undergone a $700,000 transformation over the past 12 months. "The upgrade was carried out to create a flagship location fully representative of Automobili Lamborghini's standards," a spokesperson said. Two different models were on display.

CEO and President of Automobili Lamborghini, Stephen Winkelmann along with Chairman and Managing director of Dana Motors, Sheikh Abdulrahman bin Hamad bin Mohamed al-Thani were present.

"Qatar is one of the most important countries for Lamborghini in the Middle East,"‌ said Stephen Winkelmann. "Our partner in Qatar, Dana Motors, provides not only the focus and understanding of luxury automotive retailing that we demand from all our partners, but also the innate understanding of our markets and customers," said Winkelmann. "Lamborghini Doha has enjoyed significant success to date, and the new facilities will provide the requisite environment and profile to support our product range and ambition for the future," he added.

Automobili Lamborghini announced record sales for 2007, selling 2,406 cars worldwide, a 15% increase over the 2,087 cars delivered in 2006. Winkelmann said that the wait time for delivery of a Lamborghini is 12 months. "We are sold out for the year 2008."

"We are proud to have created this exceptional Lamborghini facility in our country. Lamborghini remains the epitome of performance, exclusivity and luxury and Qatar is one of the most dynamic and wealthy countries in the Middle East. We look forward to developing our partnership with Lamborghini and the significant potential in our market," said Sheikh Abdulrahman al-Thani, while speaking to media. The general manager, Dana Motors, Saher Baaj and director, Sales and Customer Service, Automobili Lamborghini, Enrico Maffeo also spoke.

Report & photo courtesy of Gulf Times