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Versace and Lamborghini, collaborators since
2006, have announced the launch of the new
Lamborghini Murciélago LP 640 Roadster
VERSACE and a unique collection of
accessories, both of which were previewed
for the first time at the Maison’s Via Gesù
12, Milan on Monday June 23rd. |
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Versace and
Lamborghini, collaborators since 2006, have announced
the launch of the new Lamborghini Murciélago LP 640
Roadster VERSACE and a unique collection of accessories,
both of which were previewed for the first time at the
Maison’s Via Gesù 12, Milan on Monday June 23rd.
To create the
new super roadster, the Maison Versace’s designers joined
forces with designers from the Lamborghini Design Centre
(Centro Stile)and specialists working on the “ad personam”
project. This Lamborghini program allows individual clients
to create personalised sports cars, choosing the equipment
specification, the colour of the exterior body and of the
interior fittings.
The new limited
edition Lamborghini Murciélago LP 640 Roadster VERSACE,
which will be produced to order, displays a pastel white
livery and the Versace Greek key motif on the lower part of
the door. Equipped for the very first time with a
transparent engine hood that reveals the powerful V12
engine, this model has been reconfigured internally. The
cradle seats are clad in black and white leather, while
opulent full grain soft nappa leather – hand-embroidered
with the Versace Greek fret motif - upholsters the
instrument panel, the doors and the central console.
The rigorous design and minimal lines of the Murciélago engine hood inspired the
Versace Collection LP 640 range of accessories, which will also be previewed for
the first time globally. Exclusively crafted in black matte calf skin, models
include: a trolley bag, suit carrier, sports bag, as well as a briefcase,
suitcase, gloves, driving shoes, belt, wallet, key ring, beauty case, hat and a
pair of jeans. These hand-made accessories boast traditional craftsmanship,
stitching and edging à la française and a palladium-engraved tag displaying both
the Versace and Lamborghini logos. This prestigious
accessory collection will be exclusively available at
Versace Boutiques and selected Lamborghini showrooms
beginning in November 2008.
Gianni Versace’s
CEO Giancarlo Di Risio emphasised: “This new supercar and
the exclusive Collection LP640 represent a natural evolution
of excellence for both Versace and Lamborghini through the
creation of these unique, one-of-a-kind projects.”
Stephan
Winkelmann, president and CEO of Automobili Lamborghini
S.p.A., said: “Our collaboration with Versace turned out to
be an excellent experience and is an example of how we are
pursuing our strategy of developing luxury products outside
of luxury sports cars. We are proud to be in this
prestigious, Made in Italy partnership with Versace, which
adds to our other recent successes.”
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