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A fine
achievement for Lancia in the first half of the 65th
Venice International Film Festival. The Lancia Café
establishes itself as the most sought-after location for
institutional meetings of the Biennale, exclusive
parties, press conferences and reunions among stars.
Since the Exhibition opened, it has accommodated 14
delegations for the films, in competition and out of
competition, Italian and international: from Valentino’s
press conference, to interviews with the casts of all
the Italian films shown so far and the main foreign
films.
These few days
have been packed with events, press conferences, cocktails
and parties: from the press conference for Il Corriere della
Sera Magazine and L’Europeo to the Turin Film Festival
cocktail party; from the welcome drink with Afef to the
exclusive Lancia Delta party.
In only 7 days,
120 litres of spumante, 100 of beer, 150 of green tea and 90
of Bacardi Breezer have been poured, not to mention the
1,600 Lavazza coffee sorbets served by the 7 barmen at the
Lancia Café and also the most popular cocktail, the Martini
Pleasure with Martini Bianco, green mint tea and ice.
In great demand
are the Lancia Café Bags, now a “must have” accessory in
Venice. As a special edition limited to only 100 items, the
Lancia Café bag has been made using only film themes. In
100% cotton, it contains a portion of an original
advertising poster displayed on the streets of Florence. Yet
another tribute from Lancia to cinema. There are 50 Lancias
in Venice, including the new Delta which is clearly the
queen of the red carpet, in some cases customised to satisfy
special requirements and “whims” of the stars.
Today too the
day at Lancia Café has been packed with appointments, with
the presentation of the eleventh edition of the Future Film
Festival (Bologna, 27 January – 1 February 2009), the most
important Italian venue dedicated to digital technologies
which Lancia is supporting as the Main Sponsor for the third
consecutive year.
At the Future
Film Festival, Lancia will be providing a fleet of Deltas
and Musas for transporting actors and film directors; thanks
to three touch screens with configurator set up at the
Palazzo Re Enzo, the public will be able to discover all the
Delta’s secrets and appreciate the latest spot starring
Richard Gere. Lancia will also be giving its name to the
most desirable prize of the Future Film Festival: the Lancia
Platinum Grand Prize, a prestigious recognition to the
winner of the competition for feature films in animation or
with special effects.
An exclusive
guest today at Lancia Café, Heather Parisi, who has come
specially from New York for a pre-release presentation of
the film “Blind Maze” which will be her cinematographic
debut as a screenwriter. The film, for which shooting starts
in January, will be filmed mainly in Veneto, Heather’s
adopted homeland, between Venice, Treviso and the Brenta
Riviera. Focusing on youngsters with histories of hardship
who compare notes and clash with the world of adults, Blind
Maze – still a provisional title – will feature dance and
music as the recurring theme and influential elements. The
casting will take place partly in Veneto. Heather Parisi is
producing the film with the collaboration of Webcast 4:22.
Also proceeding
successfully is the collection of handprints of famous
people for “The Sign of Difference”, the project supported
by Lancia on behalf of the non-profit organisation SMS
Venice, for the protection and preservation of Venice’s
historic centre. 40 prints have been produced to date: from
Valentino to Charlize Theron, from the Coen brothers to
Manoel De Oliveira, from the Mayor of Venice, Massimo
Cacciari, together witih the Governor of Veneto, Giancarlo
Galan, to the patroness of the Exhibition’s opening and
closing days, Ksenia Rappoport; from Tilda Swinton to
Carolina Crescentini, Isabella Ferrari and Marta Marzotto.
The first auction has started on E-Bay with the prints of
Valentino, the Portuguese director De Oliveira, Massimo
Cacciari together with Giancarlo Galan, Ksenia Rappoport,
Afef and Gabriel Garko.
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