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A powerful short film was one of the centre
pieces of the 9th World Summit of Nobel
Peace Laureates, of which Lancia is proud to
be the main sponsor. Chaired by dignitaries
Mikhail Gorbachev and Walter Veltroni, the
main theme of the Summit is: Human
Rights: for a world without violence. |
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A powerful short film was one of the centre pieces of
the 9th World Summit of Nobel Peace Laureates, of which
Lancia is proud to be the main sponsor. Chaired by
dignitaries Mikhail Gorbachev and Walter Veltroni, the
main theme of the Summit is: Human Rights: for a
world without violence. The Summit is being held
this year in Paris instead of Rome – where previous
meetings have been held – to mark the 60th anniversary
of the Universal Declaration of Human Rights.
Other Nobel Laureates attending include Frederik Willem De
Klerk, Lech Walesa, John Hume, Mairead Corrigan Maguire, and
Betty Williams, together with guests of honour Bono, Ingrid
Bétancourt, Kerry Kennedy, and Sein Win.
Lancia is supporting the Summit because the Nobel Laureates
are this year backing a special person who received the
Nobel Prize 17 years ago. Now a prisoner in her homeland,
Burma, Aung San Suu Kyi won the Nobel Peace Prize in 1991.
This Summit is dedicated to her.
With the collaboration of the Nobel Laureates, Lancia has
produced the brief film that helps to communicate a message
of peace to the world. The 30-second film was premiered
today at the Summit and subsequently presented to the
international press at Terrazza Martini, a historic partner
of Lancia, which offered its prestigious Paris premises for
the occasion as a sign of support for the initiative.
“The film we are presenting this evening was produced in
honour of all those who put their lives at stake in the
hopes of making the world a better place,” says Olivier
Francois, Chief Executive Officer of Lancia Automobiles. “I
am referring in particular to those men and women who are
still prisoners, like Aung San Suu Kyi. The mutual
objectives of a car maker and of those who fight for peace
and human rights can be attained if both are willing to send
a courageous and righteous message. We believe strongly in
this. We at Lancia also want to make a difference.”
The Film
This brief film opens on a series of Lancia Deltas, the
official Summit car, all black, arriving at the Hotel de
Ville in Paris, the site of the meeting. The Nobel Prize
Laureates participating in the Summit get out one by one.
The door to the last Delta, which, unlike the others is
white, opens, but no one gets out: the seat is empty. The
person who should have been there is not.
There is a moving musical soundtrack as a background for the
speaker’s touching words: There are people who have been
fighting forever. Men and women who lived their
life so that we could live ours. These are the
bravest warriors who ever existed. We would like to
hug them all for a day. But there is one hug we
miss. This movie is dedicated to Aung San Suu Kyi,
Nobel Peace prize winner, a prisoner in her own country.
This idea was borne spontaneously out of the collaboration
between Lancia management and Summit organisers while the
presence and support of Lancia was still being defined. It
was later further enhanced by the support and appreciation
of the international figures participating in the Summit.
The statement of Mikhail Gorbachev
“I wish to express to all Nobel
Laureates and the organisers my desire that the 9th Summit
of Nobel Peace Laureates, as has happened in the past,
renews its call for the liberation of our colleague, Nobel
Peace Prize Winner Aung San Suu Kyi, who has suffered 13
years of house arrest. Her freedom would open a road to a
dialogue which is the only way for Burma to achieve national
reconciliation - so desired by its people and the outside
world. It is for this reason that I have supported the idea
of launching, together with the Nobel Laureates present at
this Paris Summit, an international campaign to attract
global public opinion on this issue of our colleague’s
liberation.”
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