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Last year Maserati sold 5,000 Quattroporte
models, most being the new automatic version
which was introduced at the beginning of the
year, and around 1,300 units of the new
GranTurismo (above), which began first
deliveries in the autumn. |
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The first Pininfarina-designed Spyder prototypes hit the demanding
Nürburgring track back in May 2004 for
initial tests, followed by winter testing in Arjeplog. At this stage, the prototype mules
of the Spyder were outwardly at a more
advanced stage than those of the GranTurismo |
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Reports from
the Detroit Motor Show reveal that Maserati will
introduce a convertible version of the new GranTurismo
model next March as the Modenese firm chases a sales
target of 12,000 units per year by 2011.
Maserati will
need to supplement its current two model range, comprising
of the Quattroporte which debuted in late 2003 and the
stylish new GranTurismo which is based on the luxury
saloon’s floorpan and mechanicals, if it is to reach this
demanding target. Maserati is estimated to have sold 7,353
units last year, a new record, and well up from the 5,714
units it shifted in 2006. Bolstered by the arrival of the
new GranTurismo as well as a genuine automatic version of
the Quattroporte, the firm, led by CEO Roberto Ronchi,
expects to sell around 9,000 units this year before
breaching the 10,000 barrier in 2009.
Now the product
strategy will see a convertible version of the acclaimed new
GranTurismo joining the range next year. “The convertible
will go on sale in March 2009, but we have not decided yet
at which show we will unveil it," Automotive News Europe
quoted ‘a company source’ as saying during this week’s North
American International Auto Show in Detroit. At this show
the Trident has unveiled a limited-edition version of the
Quattroporte Executive GT, dubbed the Quattroporte
Collezione Cento, and which features even more luxurious
interior and exterior finishes.
Last year
Maserati sold 5,000 Quattroporte models, most being the new
automatic version which was introduced at the beginning of
the year, and around 1,300 units of the new GranTurismo,
which began first deliveries in the autumn, reports ANE.
The rest of sales comprised final sales of the outgoing
GranSport and GranSport Spyder models.
Building
convertible sportscars has been a long standing Trident
tradition, and particularly since Fiat acquired the
Modena-based firm. The previous generation Spyder was highly
popular and culminated in the final edition GranSport
Spyder. During the long development phase of the GranTurismo
model, convertible development ran alongside the coupé
project, with much speculation at the time suggesting that
the open top model could actually arrive first.
Maserati has
also put much work into utilizing the new ‘folding hardtop’
technology, that has burst into mainstream fashion this
decade, on the future Spyder. However according to ANE’s
report from the Detroit show the new convertible will
continue the brand’s tradition of using an
electrically-operated canvas roof, much in the same manner
as Mercedes-Benz’s CLK and BMW’s 650i Convertible.
The Spyder
development story has so far seen multiple setbacks. The
initial evolutionary designs were regarded as being too
conservative, so the project went back to the drawing board
in 2003. The first Pininfarina-designed prototypes hit the
demanding Nürburgring track back in May 2004 for initial
tests, followed by winter testing in Arjeplog. At this
stage, the prototype mules of the Spyder were outwardly at a
more advanced stage than those of the GranTurismo (which
were based on a shortened Quattroporte body). Since then the
development has seen its pace slow down due to factory
reorganization. The definitive Spyder model is quoted by
Maserati representatives to be an exceptionally pretty
derivative of the GranTurismo.
Maserati’s
ability to fund its own future model project developments
will be further enhanced when it announces its first full
year profit after more than a decade and a half of Fiat
ownership. The news will be announced when the Fiat Group
presents its 2007 annual report on 24th January. For the
last reported period, the first nine months of last year,
Maserati reported turnover of 485 million euros, up 29.3
percent, and an operating profit of 6 million euros
(compared to a 32 million euro loss during the first three
quarters of the previous year.
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