29.01.2008 MASERATI IN THE SHOP WINDOW AT HARRODS

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One of this year’s most exciting window displays at Harrods features the Maserati GranTurismo and Quattroporte, both of which are now being showcased in the world’s most famous department store.

One of this year’s most exciting window displays will feature at Harrods, until 23rd February 2008, the stunning Maserati GranTurismo and Quattroporte, both of which are being showcased in the Brompton Road windows of the world’s most famous department store.

The ultra-stylish luxury cars are part of a spectacular display which pays tribute to the iconic Italian marque: clients will be able to arrange test drives, admire the latest items from the Maserati Collection and also choose among the over four million options to make their new vehicle uniquely bespoke. The cars went on display yesterday.

The GranTurismo and Quattroporte truly redefine the term ‘luxury sports car’. Both have been designed by the renowned styling house Pininfarina, and embody Maserati’s unique mix of rich motorsport heritage and timeless elegance.

Alongside its cars, Maserati will showcase a selection of items from the Maserati Collection. Amongst them, a handcrafted Cigar Humidor and Watch Box which will be available exclusively at Harrods for the duration of the Maserati feature display. Produced using traditional techniques, the Cigar Humidor is an exquisite blue lacquered mahogany box featuring a silver trident inlay and with a cedar wood interior. The Maserati Watch Box, also in blue lacquered mahogany with a silver trident inlay, holds up to eight watches in a plush velvet and alcantara interior.

Customers visiting the Maserati lounge area in the window will also be able to enjoy a preview of the new Maserati Lamp, designed by Marco Morosini and the fruit of a prestigious partnership with Lumina Italia, the Italian company renowned for its contemporary interior lighting solutions. Fashioned in highly polished steel with opalescent glass shade, this lamp is inspired by Maserati’s iconic grille. The Maserati Lamp will go on sale after the official launch at the Salone del Mobile in Milan later this year, and Harrods customers will be the first ones to receive it.

The new range of products from the Maserati Collection will also be on display. These include silver cufflinks, an exquisite pure cashmere sweater and matching scarf from the Executive range, polo shirts and caps for golf aficionados from the Pure range, and sporty items of clothing from the new Maserati Corse range, inspired by the two FIA GT1 World Championship titles conquered by Maserati in 2005 and 2007. Last but not least, Maserati’s prestigious partnership with the luxury Italian fashion house Salvatore Ferragamo will also take centre stage at Harrods. The bespoke five piece luggage set designed for the GranTurismo will be on display at the Knightsbridge store.

Maserati Quattroporte Automatic

The Maserati Quattroporte Automatic features a 4244 cc V8 wet sump engine, which produces an impressive torque figure of 460 Nm at just 4250 rpm and 400 hp at 7000 rpm. The collaboration between Maserati and German transmission experts, ZF, has resulted in an exceptionally flexible and responsive six-speed automatic gearbox that allows changes at engine speeds up to 7500 rpm. This endows the Quattroporte Automatic with truly superb performance figures: a top speed of 167 mph, and 0-62 mph in just 5.6 seconds. Maserati Quattroporte Automatic from £77,090 on the road, including 3 year/30,000 miles servicing package and 3 year/unlimited mileage warranty.

Maserati GranTurismo

The Maserati GranTurismo is a true four-seat, thoroughbred, muscular sports car, which is thrilling to drive, and makes no compromises when it comes to on-board functionality and comfort. The large oval front grille and the long bonnet furrowed with the classic “V” streak make the GranTurismo instantly recognisable. Powered by a prodigious V8 engine producing 405 hp, the GranTurismo represents the ultimate in trans-continental crossing, high-performance luxurious motoring. Prices for the Maserati GranTurismo start at £78,500.

Maserati merchandise

The Maserati Cigar Humidor (£598) and Watch Box (£352) are available exclusively for Harrods from the Maserati feature display (nearest entrance: door 9 on Hans Road) until February 23, 2008. The Salvatore Ferragamo for Maserati luggage set is available to purchase directly at Salvatore Ferragamo’s London Store at 24 Old Bond Street, or through Maserati’s nationwide dealer network, details of which can be found by visiting www.maserati.co.uk. The ‘Modena’ finished set retails at £3,870, and the ‘Firenze’ finished set retails at £4,180. Alternatively the items are available to purchase individually directly from Ferragamo’s London Store priced: suitcase £1,555, weekend bag £889, beauty case £489, garment holder £909, and shoe case £985.

Harrods

Harrods is the World’s most famous Department Store and reputed to be one of London's top three attractions. The business, which was started by Charles Henry Harrod in 1849, has burgeoned from a small grocer’s shop employing two members of staff into a 1,000,000 sq. ft. emporium, employing some 5,000 employees. The store now has over 300 departments offering its customers hundreds of thousands of different lines of merchandise. Welcoming up to 300,000 customers on certain days of the year, Harrods has to cater for a truly international clientele with varied tastes. The store's Chairman, Mohamed Al Fayed, has invested some £400m in the business since he took over in 1985. Some 200,000 sq. ft of selling space has been added during his tenure, most noticeably an entire floor dedicated to sport and another to contemporary men’s fashion.
 

Credits: Photography: Christian Behnke for Maserati / Models: Agatha Lintott and Cristian Zuzunaga (Quattroporte); Lauren Tempany and Greg Butler (GranTurismo) @ Independent Models London / Make-up: Rosie Willoughby / Hair Styling: Urban Retreat @ Harrods / © 2008 Interfuture Media/Italiaspeed