Marti Eulberg, who 20 years experience working for prestige brands in the US, including Jaguar, Volvo and BMW, has been appointed CEO of Maserati North America with a brief to report to Commercial Director Rafaele Fusilli.

Marti Eulberg, who can count on 20 years worth of experience working for prestige automotive brands in the United States, including Jaguar, Volvo and BMW, has been appointed President and CEO of Maserati North America; she will have a brief to report directly to Maserati's Modena-based Commercial Director Raffaele Fusilli.

She replaces industry veteran Jim Selwa who left the Maserati North America top job three months ago after just under three years in the position, and having successfully overseen the brand's stateside rebuilding programme as well as the launch of exciting and well received new models including the Quattroporte Automatic and the GranTurismo. Since Selwa's departure Maserati CEO Roberto Ronchi has overseen North American operations.

Eulberg's most recent appointment was as executive vice president of marketing and sales for the former Ford-owned Jaguar North America division. She was responsible for the sales and marketing activities for Jaguar in the United States; she was appointed on August 1, 2006.

Previous to this appointment, Eulberg was vice president Volvo Sales Europe, a position she held since August, 2005. Eulberg joined Ford's Premier Automotive Group, the former umbrella company for its collection of prestige brands, in 2001 as vice president of sales operations for Volvo Cars North America and has held numerous positions in North America and Europe including vice president of sales operations. She began her automotive industry career at Ford Motor Company in 1986, and has also worked for BMW North America where she held a wide range of positions.

Eulberg left further education after receiving a Bachelor of Science degree from Maryville University in St. Louis, Missouri and an MBA from St. Thomas Aquinas College in Sparkill, New York. She is listed as enjoying travelling and playing sports. She will start work as President and CEO of Maserati North America on June 1.