05.05.2008 MASERATI RECORD FOUR FOLD SALES INCREASE IN AUSTRALIA DURING APRIL

Maserati GranTurismo

Maserati has ignored the fears about the Australian economy to record a massive four-fold increase in its Australian sales during April, lifting its year to date sales by more than 100 per cent.

Maserati has ignored the fears about the economy to record a massive four-fold increase in its Australian sales during April, lifting its year to date sales by more than 100 per cent.

During April Maserati delivered 24 of its exclusive sports sedans and coupes, four times the figure for the same month last year, and this takes its year to date sales to 88, a 109 per cent increase over 2007.

“This result is not unexpected,” explains Edward Butler, General Manager of Maserati Australia and New Zealand. “We started 2008 with an order book for the new GranTurismo that was larger than our entire sales in 2007 and now that deliveries of these cars are well underway, this is reflected in year to date sales. With strong demand also continuing for the Quattroporte luxury sports sedan, we fully expect to maintain this level of sales growth through 2008.”

The strength of Maserati’s growth in Australia and around the world is built on demand for two acclaimed cars, the Maserati Quattroporte and the Maserati GranTurismo, Maserati’s besting selling and fastest selling cars in its history, respectively. The Quattroporte and the GranTurismo maintain and extend Maserati’s unique reputation for performance, style and exclusivity. Owners are also attracted to Maserati by its ability to offer more than four million trim and colour combinations, allowing owners to truly personalize their cars.

“While sales of Maserati cars are climbing, they will always remain an exclusive, unique ownership experience,” says Mr Butler. “The Maserati badge is the mark of a car for the privileged few who wish to own a car that is a inimitable expression of motoring at its best.”
 

© 2008 Interfuture Media/Italiaspeed