06.06.2008 DE TOMASO NAME SET TO FINALLY FIND NEW OWNER

DE TOMASO GUARA

As well as the rights to the famous badge, which supposedly superimposes his family symbol onto the Argentinean flag, the liquidators' package will also include some remaining Pantera and Guará (above) models, with a price of 1.78 million euros being reported.

DE TOMASO

Alejandro De Tomaso is also remembered for building Formula 1 cars, including machines used by Frank Williams' team in 1970.

DE TOMASO PANTERA

Thanks to a deal with Ford the Pantera was presented at the New York Motor Show in 1970, and it was marketed in the United States through Ford's Lincoln/Mercury dealer network meaning that more than 6,000 were built before Ford withdrew from the deal in 1973.

The assets of the former Italian sports car maker De Tomaso Modena Spa which went into liquidation four years ago, including the rights to the famous name, will change hands at the end of this month as the asset sell off process finally reaches its conclusion.

The De Tomaso marque was founded in the city of Modena by Alejandro De Tomaso in 1959, and under the stewardship of its flamboyant Argentinean businessman founder it enjoyed a roller-coaster ride until his death in 2003. Car production trickled into 2004, at which point the family members who had inherited the firm placed it into liquidation.

The long drawn out process to sell off the rights to the De Tomaso name is expected to be completed on 28th June in the offices of the clerks Mónica Rossi in Modena; and as well as the rights to the famous badge, which supposed superimposes his family symbol onto the Argentinean flag, the package will also include rights to the 'Pantera' and 'Guará' names. A price tag of 1.78 million euros being quoted by the liquidators.

No prospective buyers has been announced, but several prominent businessmen have been linked with ambitious plans to revive the famous brand in the last few years. Meanwhile, on 3rd July, the former carmaker's real estate will be sold off, comprising of around 5,000 sq metres of factory and office space, and a price of 7.63 million euros is being quoted for these fixed assets.

Born in 1928 into a rich cattle farming family in Buenos Aires, Argentina, the colourful Alejandro De Tomaso reportedly fled the country after being implicated in a plot to overthrow Juan Domingo Perón. After some time spent in exile in Uruguay, he married an American heiress and racer Isabelle Haskell, and himself turned racing driver, driving for Maserati and OSCA amongst others in a career that included two Grand Prix starts. In 1959 he founded De Tomaso Automobili in Modena, initially to build racing cars, first using OSCA engines and the Ford units. He also remembered for building  Formula 1 cars, including machines used by Frank Williams' team in 1970. The move into road cars though came in 1963 when he showed off the Vallelunga Spider, a revolutionary concept featuring an aluminium chassis, fibreglass body and a 1500cc Ford engine, at the Turin Motor Show, and two years later it entered production in coupé form.

The Mangusta followed in 1967, but it was its replacement, the Pantera, that embedded the De Tomaso's name into the hearts of car enthusiasts' worldwide when it arrived with a bang in 1970. Thanks to a deal with Ford the Pantera was presented at the New York Motor Show in 1970, and it was marketed in the United States through Ford's Lincoln/Mercury dealer network meaning that more than 6,000 were built before Ford withdrew from the deal in 1973 due to poor build quality and the oil crisis. Pantera production though tricked on until 1991.

De Tomaso bounced back with the Guará in 1993, a true rear-wheel-drive, two-seat 'barchetta' fitted with a Ford V8 engine which was followed by a coupé version. The Guará continued in limited production until De Tomaso's death, and a number of final examples have been assembled and sold off in the four years since the firm was placed into liquidation, with a price tag of around 100,000 euros.

De Tomaso, who suffered a stroke in 1993, was - apart from building cars under his own name - one of the Italian car industry's most famous and controversial industrialists, and at points during his long career he owned or controlled the Vignale and Ghia design studios, motor cycle makers' Benelli and Moto Guzzi, as well as carmakers' Maserati and Innocenti. In his final years De Tomaso built the Bigua concept which became part of the short-lived Qvale firm and he also attempted a deal with Russian carmaker UAZ to build an SUV under licence in Italy. Following his death in 2003 the firm passed on to his widow Isabelle and son Santiago, who remain in Southern Italy today where they run several hotels.
 

Additional information: Argentina Autoblog / © 2008 Interfuture Media/Italiaspeed