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The Isotta
Fraschini powered luxury superboat XSR48 has triumphed
over a string of highly regarded and innovative
transportation designs to collect top honours in the
'Transport' category of the Condé Nast Traveller
Innovation and Design Awards. |
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The Isotta
Fraschini powered luxury superboat XSR48 has triumphed
over a string of highly regarded and innovative
transportation designs to collect top honours in the
'Transport' category of the Condé Nast Traveller
Innovation and Design Awards.
To collect the award the XSR48 beat off competition from
three cars (Fiat 500, the French Loremo and the VW Polo
Blue Motion), two trains (Spain's AVE Train and Japan’s
Nozomi N700), two push bikes (the French Velib and Momo
City Bike) a motorbike (Philippe Starck's concept
motorbike for Voxan) and an innovative cat's eye from
Australia (the SolarLite).
XSMG Marine, the British superboat manufacturer who
build the award-winning craft, was presented with a
prestigious design and innovation award for the XSR48
during a prize giving ceremony, the firm's iconic and
ultra-luxury superboat. In standard trim the XSR48 is
powered by
two
11.3-litre Isotta Fraschini L1306 - 588 kW diesel
engines which give the craft a combined 1600 bhp power
output.
The Condé Nast Traveller’s Innovation and Design Awards,
which took place at a gala ceremony at Grosvenor Square,
London on Monday evening, celebrate excellence in 10
categories ranging from Sustainability to
Infrastructure. The XSR48 was selected in the Transport
category that included other recent design achievements
such as the new Fiat 500 and Philippe Starck's concept
motorcycle for Voxan. Other winners at the award
ceremony included Heston Blumenthal for excellence in
the Gourmet category and Chanel in Retail.
The top award was voted for by readers of the magazine
after being shortlisted by a panel of experts including
Jason Barlow, editor-at-large at Top Gear
Magazine, Sir Nicholas Serota, director of the Tate
Gallery and Lloyd Grossman, the culture and food expert.
Commenting on
the accolade, Ian Sanderson, XSMG Marine's Chief Executive
and founder said: "We all thrilled and immensely proud that
XSMG Marine, a small niche British design project that
designed and created the XSR48 as a super-luxury icon, has
been recognised to have achieved exactly that. Being
nominated was already seen as a triumph for our design team,
to win the award against some of the world's most
extraordinary and highest profile design projects and some
of the world's largest brands is overwhelming.
"It takes a huge amount of creativity to create a truly
'unique' concept, our XSR48 unquestionably has unique DNA,
but it takes huge amounts of courage and commitment for a
small business to take a concept and turn it into a reality.
We have all put so much passion and hard work in making this
vision a reality, so it is absolutely fantastic to receive
this recognition against such esteemed opponents."
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