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The Iveco Massif last year took part in the
100th anniversary retracing by the historic
Itala of the long and tortuous route used by
the winning car during the famous Paris to
Peking motor race in 1907. |
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In the last
few days Iveco and Santana have signed a final agreement
to begin manufacturing the Massif, a genuine off road
vehicle that is closely based on the Spanish firm's
long-running Anibal PS-10.
The Massif,
which uses Iveco diesel engines, has already been widely
trailed and tested during the last year by Iveco, shown to
its dealer network and in public, as well as seeing examples taking
part in the 100th anniversary retracing by the historic
Itala of the long and tortuous route used by the winning car
during the famous Paris to Peking motor race in 1907.
As well as the
general short- and long-wheel base utility versions of the
Massif, Iveco is developing a series of specialised models
for civilian and military use to slot into its growing
portfolio of niche vehicles. Iveco has made leveraging its
already market leading position in the supply of niche use
vehicles a future strategy priority, and the versatility and
practicality of the four-wheel-drive Massif allows it to be
easily adapted and to plug gaps in the range.
Apart from the
Iveco engine, the Massif has only been mildly evolved from
Santana Motors' Anibal PS10 model, mainly in the area of the
cabin, which includes improved ergonomics and better quality
materials, as well as better aesthetic details such as the
front grille. The PS-10 draws its heritage from the Land
Rover Defender which Santana formerly built under licence
from the English firm.
The Massif will
be sold around the world badged as an Iveco, however in
Brazil, where it is expected to be popular with the market,
it will carry the Fiat logo. Initial sales targets are
2-3,000 units per year, rising to 5,000 in the medium term.
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