The Iveco Daily has been awarded the title of Van Of The Year in Brazil, repeating the success achieved by the Stralis in 2007. The prestigious award was conferred on the Daily by the AutoData, Brazil’s most authoritative automotive sector magazine. The choice of the Daily was made on the basis of votes cast by over 12,000 readers.

This prestigious title is the latest in a series of awards that this Iveco model has won this year: the Daily has been voted Best Light Commercial by the magazine Estradas and Best Van in Brazil by the São Paulo magazine Intralogistica. The latest version of the Daily was only introduced in Brazil in the Autumn of 2007, but has already won the faith and trust of customers and achieved excellent sales figures, increasing its market share in the 3.5-6 ton segment from 10 percent to 25 percent by the end of October 2008.

To confirm just how impressive this commercial success is, in addition to the awards won by the Daily, Iveco itself has received the Best Marketing Strategy award for its brand and product promotions in Brazil, thanks in part to a campaign featuring Ferrari driver Felipe Massa.