|
Magneti Marelli
will be an 'Official Sponsor' of the FIA World Rally
Championship for the next three years supplying telemetry and advanced tracking solutions to support and
enhance the WRC's data measurement and safety tracking systems. |
|
|
|
Magneti
Marelli will be an Official International Sponsor of the
FIA World Rally Championship (WRC) for the next three
years. The agreement signed with International
Sportsworld Communicators (ISC), the company which holds
the commercial and media rights for the FIA WRC, names
Magneti Marelli as the Official Telemetry Sponsor of the
WRC until 2010.
According to the agreement, the Magneti Marelli trademark will be linked to
telemetry information and data relating to WRC races, including real time data
broadcast during television commentaries or published on the official Website
wrc.com.
Over the three-year partnership, Magneti Marelli will also be supplying the WRC
with telemetry and advanced tracking solutions, with a view to support and
enhance the WRC's data measurement and safety tracking systems. Supporting
the sporting, media and safety technology requirements of
WRC creates unique challenges for the delivery of the
Championship. Magneti Marelli's experience in developing
hi-tech yet reliable solutions for use in cars which endure
high levels of vibration, G-forces and extreme temperatures
makes them the perfect partner for the sport.
Eugenio Razelli,
CEO of Magneti Marelli stated: "The partnership between
Magneti Marelli and WRC represents a natural union,
considering our role as supplier of cutting-edge
technologies for the automotive world, with a consolidated
experience in motorsports and rallies. In addition, WRC is
the ideal outlet for our telemetry, sophisticated navigation
and safety systems: their employment under extreme
conditions during the rallies will allow us to further
develop and refine our systems, and to strengthen our
solutions for all car drivers, bringing to them a bit of
motorsports emotion as well."
Neil Duncanson,
Chairman of ISC, added: "We are pleased to welcome Magneti
Marelli to our family of partners, and we are looking
forward to developing new and exciting technologies that
will benefit the WRC."
|