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									By developing the full-LED 
									headlamp for the R8, Audi and Magneti 
									Marelli Automotive Lighting together have 
									marked a turning point in automotive design 
									and in lighting technology.  | 
                                 
                                
                                    
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						The world’s first mass-produced full-LED 
						headlamp, developed by Magneti Marelli Automotive 
						Lighting for the Audi R8, was assigned the red dot 
						2008 Award for product design. The prize was 
						presented Monday night during the awards ceremony held 
						at the Aalto Theatre in Essen, Germany. 
					
					The red dot Design Award is one of the most important 
					and best-known events worldwide in the design sector. A jury 
					of experts evaluated and tested various products competing 
					for the award according to the following criteria: 
					innovation, functionality, durability, economic 
					compatibility, ergonomic aspects and quality. A total of 
					3,200 products from 51 different countries took part in this 
					year’s edition. 
					
					By developing the full-LED headlamp for the R8, Audi and 
					Magneti Marelli Automotive Lighting together have marked a 
					turning point in automotive design and lighting technology. 
					Besides the collaboration with Audi concerning design, 
					Magneti Marelli Automotive Lighting provided the 
					technological solution for the full-LED headlamp. 
					
					In this headlamp, all lighting functions – low beam, high 
					beam, turn signal, Day Running Light and parking light – 
					were developed with LED (Light-Emitting Diode) technology. 
					This product features more than 20 innovative concepts. The 
					basic light distribution is produced by two free-form 
					reflectors in the shape of a shell, supplied by white LED 
					arrays. The greatest advantage offered by white LEDs lies in 
					the colour of their light, which is also known as the colour 
					temperature. Reaching approximately 6,000° Kelvin, the 
					intensity of their light is just about the same as the 
					quality of daylight, thus ensuring excellent visibility for 
					improved active safety. 
					
					On top of an average useful life that is longer than that of 
					the vehicle itself, LED technology reduces fuel consumption 
					and emissions. The use of LED-equipped Day Running Lights 
					also makes an important contribution to a proper energy 
					balance, since 75% of the total driving distance in the 
					world is covered during the daytime. In specific terms, DRLs 
					with LED technology offer an energy consumption of 14 W 
					(with 0.36 g of CO2/km) per vehicle. When regular low beams 
					are used instead, energy consumption is approximately 300 W 
					(with 7.86g of CO2/km). This means a consumption that is 20 
					times greater compared to the LED daytime running lights. 
					
					From a design standpoint, the front headlamps represent the 
					“eyes” of a car, and they make a significant contribution to 
					characterising the manufacturer’s family feeling. In the 
					full-LED headlamp of the Audi R8, the “wing” design of the 
					Day running light (DRL) covers a special role, since it 
					delicately emphasises the curved bottom contour of the 
					headlamp and represents an unmistakeable element of style.
					 
					
					The “wing” contour of the DRL is illuminated when the car is 
					turned on, and serves as a daytime running light or as a 
					parking light with reduced lighting performances. 
					Twenty-four closely spaced Advanced Power Top LEDs give the 
					DRL a homogeneous look. The illuminated band of the daytime 
					running light, together with the LED turn signals, frame the 
					headlamp and form an absolutely unique three-dimensional 
					illuminated sculpture. The design of the low beam module, on 
					the other hand, draws inspiration from Nature, and is 
					reminiscent of a pinecone in the process of opening up. 
					These features are a clear illustration of the new design 
					possibilities offered by LEDs. 
					
					The use of LED technology in outside vehicle lighting is 
					only at the beginning. Magneti Marelli Automotive Lighting 
					still sees a wide range of opportunity for further 
					developments and future innovations in this field – 
					especially in combination with adaptive lighting systems and 
					in terms of optimising energy consumption. 
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