Mangoletsi is proud to present its all-new website which offers visitors all the information they could require when choosing an Alfa Romeo in one place and it sets bold new standards for dealership online communications. On the website you can see the first example of the stunning customer Alfa 8c Competizione to arrive in the UK which was handed over to its delighted new owner at the showroom recently. Striving to be at the cutting edge at all times the site looks to the future and with the dealership gearing up for the arrival of the Alfa MiTo, the most eagerly anticipated new car in Europe this year, full details of this compact coupé can be found on the website. "To bring the evocative Alfa Romeo story to the casual website visitor or potential buyer we have included much historical content, video and an appreciation of the successful racing history," said website developer Craig Aspin. "Its a site for modern Alfisti and historic Alfisti alike."

Mangoletsi is proud to present its all-new website which offers visitors all the information they could require when choosing an Alfa Romeo in one place and it sets bold new standards for dealership online communications. The website can be visited at www.mangoletsi.com/alfa

Mangoletsi celebrated the occasion its 40th anniversary last year and it has during those four decades cemented its position as the UK's largest and longest established authorised Alfa Romeo dealership, with unrivalled standards. Based in Knutsford, Cheshire-and just a few minutes drive from the M6 motorway-the dealership has just inaugurated a new half million pound showroom after a comprehensive refit.

Creating a new website now, dubbed 'Mangoletsi 2.0', is another part of a wide-reaching strategy that sees the dealership remain the envy-and well out of reach-of its rivals, its success built on unmatched customer service at every level through a deep rooted passion for the Alfa Romeo brand which has been at its core of its philosophy

This enveloping passion led to an innovative and new approach to the new website the whole project was devised, designed and implemented in house, with the overall project led by sales specialist Craig Aspin. "By tackling the project ourselves we were able to get across exactly what we wanted to convey and offer the Alfisti everything they could want in one place," says Craig. "Taking the project to a web design firm, which is the easy option followed by everyone else, would have compromised the message we wanted to get across, we're Alfisti looking to reach other Alfisti."

"However," continues Craig, who last year won a VIP weekend with the Ferrari F1 team at the Hungarian Grand Prix thanks to being the UK's top Alfa Romeo salesman, "we were taking on a daunting project, and it resulted in a lot of late nights. Its a complex site conveying a lot of information, which requires constant updating; however the enthusiasm for Alfa Romeos is simply infectious here and everyone has been keen to be intimately involved." The challenging brief was to combine a thoroughly modern corporate feel with the tradition and passion that is the Mangoletsi way, and convey the beauty, purpose and satisfaction of owning these cars.

No corners were cut and the website features a cutting edge design, with each model shown in full detail, while video content brings the glorious cars to life. The site is bang up to the minute: not just with news emanating from the factory in Italy as it happens but also with all the latest lease deals and a fantastic used car search engine, while the fleet department is well represented.

"We are immensely proud of the Alfa Romeo brand and a heritage that we feel is completely unrivalled," continues Craig. "Just two years away from the centenary now and its history and achievements, both on the road and on the track, is awesome, quite simply unrivalled. To bring the evocative Alfa Romeo story to the casual website visitor or potential buyer we have included much historical content, video and an appreciation of the successful racing history. Its a site for modern Alfisti and historic Alfisti alike."

Mangoletsi only wants to be the best and break ground for other to imitate, the dealership never rests on its laurels. On the site you can see the first example of the stunning customer Alfa 8c Competizione to arrive in the UK which was handed over to its delighted new owner at the showroom recently.

Striving to be at the cutting edge at all times the site looks to the future and with the dealership gearing up for the arrival of the Alfa MiTo, the most eagerly anticipated new car in Europe this year, full details of this compact coupé can be found on the website. And potential buyers can be assured that it will be at Mangoletsi first. "There's a huge buzz about the MiTo," says Craig, "we're really excited by this car, its going to introduce drivers to the Alfa Romeo experience who have never considered making the switch before. Already interest is really high."

Mangoletsi is very proud of the Alfa Romeo brand and is ready to actively promote its virtues whenever the opportunity arises. Alongside its brand new website (www.mangoletsi.com/alfa) the dealership is a long time supporter of Italian automotive industry news portal Italiaspeed, its long-term support fundamental in allowing real time news and information pertaining to the Italian car industry to be put before a rapidly growing global audience. "The success of Italiaspeed amply demonstrates the huge growing interest in Italian cars out there, and we are pleased to be its key partner," add Craig.

For more information on Mangoletsi, the full Alfa Romeo model range, news of unrivalled deals, leasing and fleet opportunities, used cars, as well as the full range of services including parts and maintenance, please visit www.mangoletsi.com/alfa