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Ducati and the watchmaker
Binda Group have teamed up for a new branded
line of Performance Time watches dedicated
to Ducatisti and sports fans the world over,
that now including the Ducati One and Desmo
collections. |
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Produced and distributed by
the Binda Group (a company which, like
Ducati, is known for its technological
research and attention to detail) these
watches have been available since September
2008 through selected retailers, including
the most prestigious jewellery and watch
stores. |
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To create - through the application of
unique technology and superb design - the best sports
motorcycles in the world: this, then, is the overriding
goal that has powered the Ducati brand for over sixty
years.
By combining precision, performance and reliability, Ducati
has always sought nothing less than perfection: the same
perfection seen in the new line of Performance Time watches
dedicated to Ducatisti and sports fans the world over, now
including the Ducati One and Desmo collections.
Produced and distributed by the Binda Group (a company
which, like Ducati, is known for its technological research
and attention to detail) these watches have been available
since September 2008 through selected retailers, including
the most prestigious jewellery and watch stores.
Ducati One
Ducati One combines essential design and outstanding sports
qualities to provide a remarkable blend of style and
performance. Styling has been strongly influenced by the
Italian-made motorcycles, with several watch design
characteristics reflecting engine and fairing details: from
the spheres inspired by the unique Trellis frame to the
watchstrap patterns that recall tyre treads. With their
sharp individuality, Ducati One watches embody a long
history of breathtaking emotion.
Desmo
When top performance meets the most advanced technology,
something assertive and unique is always created: a Ducati
bike – or a Desmo watch. The name of this particular model
derives from the Desmodromic system: a technological
solution found in all Ducati models that all true motorcycle
enthusiasts are well aware of. Styling draws its inspiration
from racing bikes, offering an aggressive, contemporary look
that favours models characterised by oversize diameters,
extreme precision and perfect legibility. References to the
racing world are immediately evident: from the special
design of the watch case to the Ducati Corse shield sported
on the dial.
All movements on Ducati watches are exclusively Swiss Made
and the entire Performance Time range uses sapphire glass
only plus technologically advanced case and watchstrap
materials such as steel and titanium.
Case waterproofing is guaranteed up to a pressure of 10
atmospheres.
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