Ducati North America has announced a customization contest as part of the forthcoming Ducati Monster 1100 S showroom premiere which arrives stateside at the beginning of next year.

In order to launch the Monster 1100 S to the public in real monster style, Ducati North America has launched a dealer contest to see which one can build the best custom Monster. As the original custom-ready naked bike, the new Monster 1100 S is ready for modifications, and the gloves are coming off in a contest to build the best.

The bike that started the naked bike revolution has been reborn and is, once again, breaking all the rules. The new Monster weighs in at an astonishing 47lbs less than its closest class competitor and the power of its 1100cc air-cooled engine gives it an impressive power-to-weight ratio. The M1100 S combines the carnal nakedness of the original Monster with the latest technology and styling. An icon of individuality, features like removable tank panels make the M1100 S the perfect platform for personalization.

Fifty-eight dealers in the US and Canada have taken delivery of a body panel set in order to begin paintwork on the dealership’s dream Monster; and all have accessories in house waiting to be fitted on the dealership’s first bike. The results promise to be nothing less than spectacular and will launch the Monster with a bang.

The Ducati dealers will have two weeks over the holidays to build their custom; and their bikes will be unveiled to customers over the National Premiere weekend, January 9-10th. The weekend will celebrate the individuality and personal expression inspired by Ducati's original naked bike and highlight the vast potential of the Monster 1100 S. The contest will run from January 1st through January 13th.