Harley-Davidson, Inc. has announced the signing of a
definitive agreement to purchase the Italian motorcycle
maker MV Agusta Group. Under the agreement, Harley-Davidson
will acquire 100 percent of MV Agusta Group shares for total
consideration of approximately 70 million euros (US$109
million), which includes the satisfaction of existing bank
debt for approximately 45 million euros (US$70 million). In
addition, the agreement provides for a contingent payment to
Claudio Castiglioni in 2016, if certain financial targets
are met.
MV Agusta
Group is privately held, with the Castiglioni family owning
95 percent of MVAG shares. The acquisition is expected to
close in several weeks, pending the satisfaction of
contingencies and receipt of regulatory approvals.
Harley-Davidson intends to fund the transaction primarily
through euro-denominated debt.
MV Agusta
Group has two families of motorcycles: a line of exclusive,
premium, high-performance sport motorcycles sold under the
MV Agusta brand; and a line of lightweight motorcycles sold
under the Cagiva brand. MV Agusta’s F4-R motorcycle, powered
by a 1078cc in-line four-cylinder liquid cooled engine, is
rated at 190 hp. The company sells its products through
about 500 dealers worldwide, the vast majority of them in
Europe. In 2007, MVAG shipped 5,819 motorcycles. During 2008
MVAG has significantly slowed production due to financial
difficulties.
“Motorcycles are the heart, soul and passion of
Harley-Davidson, Buell and MV Agusta,” said Harley-Davidson,
Inc. Chief Executive Officer Jim Ziemer. “Both have great
products and close connections with incredibly devoted
customers. The MV Agusta and Cagiva brands are well-known
and highly regarded in Europe. They are synonymous with
beautiful, premium, Italian performance motorcycles,” Ziemer
said.
Harley-Davidson, Inc. plans to continue to operate MV Agusta
Group from its headquarters based in Varese, Italy.
Following closing, the first priority will be to appoint a
leadership team to include a new Managing Director and to
resume the manufacture of current models. Current MV Agusta
Group Chairman Claudio Castiglioni will continue in a
leadership role as Chairman and will play a major role in
future product development. Design Chief Massimo Tamburini
will continue his leadership of MV Agusta Group’s world
leading sport-bike design studio.
“We take
enormous pride in MV Agusta and Cagiva motorcycles,” said
Castiglioni. “Our riders seek an uncompromising experience
in premium performance motorcycles. And with
Harley-Davidson’s deep understanding of the emotional as
well as the business side of motorcycling, I have great
confidence that our motorcycles will excite customers for
generations to come.”
According
to Ziemer, the acquisition is intended primarily to expand
Harley-Davidson, Inc’s presence and footprint in Europe,
complementing the Harley-Davidson and Buell motorcycle
families. Retail sales of Harley-Davidson motorcycles have
grown at a double-digit rate in Europe in each of the last
three years, as the Company has increased its strategic
focus on global markets. “The acquisition of MV Agusta Group
will enhance Harley-Davidson, Inc’s position as a global
leader in fulfilling customer dreams and providing
extraordinary customer experiences. We look forward to a
long relationship with the MV Agusta and Cagiva families of
customers and employees,” said Ziemer.
Harley-Davidson, Inc. is the parent company for the group of
companies doing business as Harley-Davidson Motor Company (HDMC),
Buell Motorcycle Company (Buell) and Harley-Davidson
Financial Services (HDFS). Harley-Davidson Motor Company
produces heavyweight motorcycles and offers a line of
motorcycle parts, accessories, general merchandise and
related services. HDMC manufactures five families of
motorcycles: Touring, Dyna