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In Vietnam, construction of a new facility
has begun in the Hanoi area, and is expected
to be completed by the end of 2009. The
factory will produce Vespa scooters for the
local market. The total investment, for
which the Group has established a 100%
controlled subsidiary, Piaggio Vietnam Co.
Ltd., amounts to an estimated USD 25/30
million. |
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The Piaggio
Group, the leading European constructor of two-wheel
vehicles and a primary global player, which has also
built up a solid position in light transport vehicles in
Europe and Asia, held a press conference in Mumbai
yesterday at which chairman and chief executive officer
Roberto Colaninno illustrated the strategic guidelines
for expansion of the Group’s operations in Asia.
Engines for
four-wheel light transport vehicles: new agreement with
Daihatsu
The Piaggio
Group recently reached a major agreement confirming and
strengthening its strategic cooperation with Japan’s
Daihatsu Motor Co., Ltd. (Daihatsu), the world leader in
design, production and marketing of technologically advanced
compact motor vehicles.
Enhancing the
long-standing links between the two companies, the agreement
extends cooperation in light transport vehicles to provide
for:
• the supply by Daihatsu of powertrains (1,300cc petrol
engines and transmissions) for the current Piaggio Porter
range of light transport vehicles;
• further cooperation relating to the supply by Daihatsu of
parts, components and assemblies for the new models in the
Porter and Quargo ranges mounted with the new
small-displacement Piaggio turbodiesel and diesel engines;
these engines will be producing at its Indian subsidiary,
Piaggio Vehicles Private Limited (PVPL).
The Piaggio
Group in India and Asia-Pacific: 2007 projected net sales
€290 mln (+18.4%)
The new Piaggio
Group organisation in Asia operates through manufacturing
and marketing subsidiaries and joint ventures in four
countries—India, China, Vietnam and Japan. Its Asian
operations have an industrial and commercial impact on the
Group’s entire product pipeline, which comprises
two-wheelers (scooters and motorcycles) and three- and
four-wheel light transport vehicles (Ape, Quargo and Porter
ranges).
According to
preliminary estimates, in 2007 the Piaggio Group reported
net revenues totalling approximately € 290 million in India
and Asia-Pacific, for YoY growth of 18.4% from € 245.0
million in 2006. Specifically, turnover at the Indian
subsidiary PVPL gained 15.3% to reach € 238.0 million, from
€ 206.4 million in 2006.
The figures do not include results at the Piaggio Group’s
Chinese joint venture, which are not consolidated in the
Group’s results.
India
The Group has a
strong and successful presence in India, which will play a
key role in the new organisation. Piaggio Vehicles Private
Limited (PVPL) is a wholly owned Piaggio subsidiary
headquartered in Pune in the State of Maharashtra. From its
manufacturing plant in Baramati, it currently produces and
markets the Ape three-wheeler range of passenger and cargo
vehicles, and the new Ape Truk four-wheel commercial vehicle
with a carrying capacity of 800 kg, launched on the Indian
market on July, 2007.
In just four
years, Piaggio Vehicles Private Limited has more than
tripled its sales volumes, from 49,600 vehicles in 2003 to
more than 154,000 vehicles sold in 2007. In India, the Group
also plans to invest € 60-65 million in the development and
industrialisation of small-cylinder turbodiesel and diesel
engines (up to 1,200cc) and construction of a powertrain
plant in Baramati. As noted above, the Group will be
partnered by Daihatsu on development and industrialisation
of the new powertrains.
As part of its
development strategy, the Piaggio Group, through its PVPL
subsidiary, today signed an 8-year agreement with Greaves
Cotton Limited under which Greaves will:
• continue to supply PVPL with the GL 400 BSII monocylinder
diesel engine;
• supply PVPL with the G 435 BSIII monocylinder diesel
engine, beginning in 2010 to coincide with the pan-Indian
introduction of the Bharat III emissions regulations in
India.
Greaves will
provide PVPL with the engines as the sole supplier of
monocylinder diesel engines for Ape three-wheelers built by
PVPL, thus enabling the Piaggio Group to meet its objectives
for eco-compatibility, efficient fuel consumption and
general product price competitiveness. In addition to the
supply agreement with Greaves announced today, the Piaggio
Group has a close partnership with Lombardini/Kholer, which
supplies PVPL with the 482cc liquid-cooled 5-speed diesel
engine mounted on the Ape Truk four-wheeler.
China
In China in
2007, the Piaggio Group constructed more than 200,000
two-wheel vehicles at the Foshan facility run by the equally
owned joint venture formed in 2004 with local partner
Zongshen Group. The vehicles are produced under the Piaggio
brand for distribution on the European market and on a
co-branding basis with local partner Zongshen for the
Chinese market. The results of the Chinese joint venture are
not included in the Group consolidation.
Vietnam
In Vietnam,
construction of a new facility has begun in the Hanoi area,
and is expected to be completed by the end of 2009. The
factory will produce Vespa scooters for the local market.
The total investment, for which the Group has established a
100% controlled subsidiary, Piaggio Vietnam Co. Ltd.,
amounts to an estimated USD 25/30 million.
Japan
Operations in
Japan are conducted through the subsidiary Piaggio Group
Japan Corporation, established on January 1, 2008, to
strengthen Piaggio’s market position and rationalise the
import and distribution of vehicles for all Group brands.
The subsidiary will coordinate sales and marketing, taking a
role similar to that of Piaggio Group Americas Inc. in North
and South America.
Growth
guidelines: new products and global sourcing
The Piaggio
Group’s extensive geographical presence described above will
accelerate development of new two-, three- and four-wheel
vehicles and new engines; at the same time it will help the
Group enhance components and accessories sourcing operations
through Group global sourcing divisions in Surajpur (India)
and Foshan (China).
Two-wheelers:
the Group enters the Indian market
In parallel with
the supply agreements on three- and four-wheel commercial
vehicles signed with Greaves and with Lombardini/Kholer, and
with the recent expansion of cooperation with Daihatsu, the
Piaggio Group intends to build a strategic focus on
two-wheeler production and marketing in India, maximising
technological innovation through development of
eco-compatible engines delivering low emissions and reduced
fuel consumption.
In this
connection, the Group said recently that it would begin
European marketing of thermo-electric hybrid scooters at the
end of 2008, the world’s first large-scale application of
this technology in the scooter industry. At the same time,
the Group is conducting its market analyses to verify the
feasibility of the launch of two- and 3/4-wheel hybrid
vehicles in India, presumably at the end of 2009 and early
2010.
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