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						Mr. Paolo 
						Pininfarina; President and CEO of Italian design 
									powerhouse Pininfarina Extra; and Mr. Aaron 
									Heck; co-owner of wine producer Heck 
									Estates; have taken it upon themselves to 
									assemble a sampling of the best wines from 
									global winegrowing regions.  | 
                                 
                                
                                    
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						Mr. Paolo 
						Pininfarina; President and CEO of Italian design 
						powerhouse Pininfarina Extra; and Mr. Aaron Heck; 
						co-owner of wine producer Heck Estates; have taken it 
						upon themselves to assemble a sampling of the best wines 
						from global winegrowing regions. Every year a new 
						wine-growing region will be showcased and added to the 
						brand's offerings. As regions are selected and 
						incorporated into the portfolio, there will be one 
						common thread to them all; the wine will be the best 
						expression of the most celebrated varietal from each 
						unique appellation. 
					
						Experienced winemakers from each 
						region will participate in the crafting of this singular 
						voice of quality. With the help of winemakers Mia Klein 
						and Paul Ahvenainen, the inaugural release of 
						Pininfarina Wine will take the palate on a journey 
						through the rolling green hills of Napa, California and 
						showcase some of the most elegant Cabernet Sauvignon 
						that is grown in the world. With a Brunello from Tuscany 
						and a Barolo from Piedmont, Italy as the next regions to 
						be produced, this tour de force will not stop here. The 
						ultimate goal is to highlight the best wines from around 
						the world under one moniker. Pininfarina Wine.  
						 
						Paolo Pininfarina  
						 
						The name Pininfarina has become synonymous with the 
						pinnacle of quality, innovation and beauty. Italian 
						Prime Minister Silvio Berlusconi said that Pininfarina 
						is the "dynasty that helped bring the story of 'made in 
						Italy' to the world." Since 1930, the Italian design, 
						engineering and manufacturing firm has seduced the 
						automotive industry with its contributions to Ferrari, 
						Maserati, Lancia, and Alfa Romeo, among others. Mr. 
						Paolo Pininfarina, President and CEO of Pininfarina 
						Extra, has expanded the purview of the Pininfarina 
						Group's services to include endeavors in all business 
						sectors. Among Pininfarina Extra's partners are Jacuzzi, 
						Motorola, Primatist, Snaidero, 3M, Aero Toy Store and 
						other international market leaders. The newest addition 
						to Pininfarina's long history of innovation is 
						Pininfarina Wine. This artistic expression seamlessly 
						combines Mr. Pininfarina's love of wine with his 
						affinity for functional beauty.  
						 
						Aaron Heck   
						 
						Five generations of passionate winemaking have supplied 
						the Heck Family with a wealth of knowledge and 
						experience, which in turn has garnered them a reputation 
						of excellence in the wine industry. Spending his 
						childhood and adolescence in the vineyards and at the 
						winery, Mr. Aaron Heck is taking his place among his 
						predecessors in the family business. Since 1997, Mr. 
						Heck has been overseeing all advertising and promotions 
						for each of the brands that are in his family's 
						portfolio, which include Korbel California Champagne, 
						Korbel Brandy, Kenwood Vineyards, Valley of the Moon 
						Winery, Lake Sonoma Winery, King's Ransom Winery and 
						Madrone Vineyards. This far-reaching history has 
						inspired Mr. Heck to continue to build on and enrich his 
						family's tradition. After a fortuitous meeting with Mr. 
						Paolo Pininfarina, it was agreed to jointly pursue the 
						creation of an ultra-premium international wine program. 
						Thus Pininfarina Wine was born.  
						 
						Mia Klein  
						 
						Mia Klein is one of the most respected winemakers in the 
						Napa Valley. She received her degree in Enology from U.C. 
						Davis, and worked her way up from the night shift cellar 
						crew to assistant winemaker at Chappellet and then to 
						winemaker at Robert Pepi. She then began her consulting 
						career and helped to establish the highest standards of 
						quality at prestigious Napa Valley properties such as 
						Dalla Valle, Spottswoode, Araujo and Viader. Soon after 
						she started her consulting career, Mia established her 
						own wine brand, Selene, named after one of the Greek 
						goddesses of the moon. She was named Food and Wine 
						Magazine's Winemaker of the Year in 2003.  
						 
						As consulting winemaker for the 
						Pininfarina Napa Valley program, Mia Klein brings both 
						her deep knowledge and understanding of the Napa Valley 
						and its wines, and her personal enthusiasm for the craft 
						of winemaking. Pininfarina allows for her to showcase 
						the best regional characters of the Bordeaux varieties, 
						as expressed in the Napa Valley. At the same time, the 
						Pininfarina program allows the flexibility to add a 
						little something extra. In this case, the 2005 
						Pininfarina Vino Rosso is blended with a small 
						percentage of the traditional Tuscan variety Sangiovese. 
						This grape was chosen to reflect the international 
						underpinnings of the project. "Super Tuscan" is a term 
						that has been used to describe a trend and style in 
						Italian winemaking. Traditionally, a Super Tuscan blend 
						is comprised of Bordeaux grape varieties grown in 
						Tuscany as well as Tuscany's native grape, Sangiovese. 
						What Mia and Paul have accomplished is a Napa Valley 
						appellation Super Tuscan. Essentially the Super 
						Californian has been born. Not only is this a program 
						that utilizes Italian and American efforts, it features 
						a global selection of wine and a progressively unique 
						winemaking style.  
						 
						Paul Ahvenainen  
						 
						Paul Ahvenainen is the Director of Winemaking for Heck 
						Estates and the Pininfarina international wine program. 
						After graduation, Paul worked his way through the 
						entry-level ranks of winemaking at Schramsberg and 
						Cognac producer Remy Martin. Eventually, Paul 
						established a career at Korbel, where -- after several 
						years -- he took charge of both the California champagne 
						and brandy programs. About five years ago, Paul took on 
						the responsibility to manage the entire Heck Estates 
						winemaking portfolio, which includes the Korbel, 
						Kenwood, Valley of the Moon, Lake Sonoma, King's Ransom 
						and Madrone brands. Pininfarina is the newest addition 
						to the Heck Estates portfolio. The Pininfarina program 
						allows Paul to partner with the best vineyards and 
						winemakers in a region to make the finest wines 
						possible, wines that are both innovative and respectful 
						of their sense of origin. 
  
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