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On the Alfa Spider at the Consumer
Electronics Show the Fiat Group Automobiles
and Magneti Marelli engineers will
demonstrate the operational features of
Blue&Me Nav. |
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On the Fiat 500 US visitors will be able to
admire and test Blue&Me Map (seen above on
its debut at last month's Bologna Motor
Show), developed by Fiat Group Automobiles
and Magneti Marelli specifically for the
Fiat 500 on platform Blue&Me. |
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Fiat Group
Automobiles is at the 31st edition of CES (Consumer
Electronics Show), Las Vegas, the most important of its
kind in the world, which opens today (from January 7th)
and runs to 10th. The exhibition, dating back from 1967
and reserved to specialist manufacturers and traders,
will draw some 2,700 exhibitors over an area of 1.8
million square meters, with more than 140.000
professional visitors expected.
Microsoft, since
2004 partnering with Fiat in the development of innovative
telematics platforms for automotive applications, will
exhibit a Fiat 500 – its first appearance at an event in the
USA – and an Alfa Romeo Spider.
On the Fiat 500
US visitors will be able to admire and test Blue&Me Map,
developed by Fiat Group Automobiles and Magneti Marelli
specifically for the Fiat 500 on platform Blue&Me.
On the Spider,
the Fiat Group Automobiles and Magneti Marelli engineers
will demonstrate the operational features of Blue&Me Nav,
presented a year ago during the launch of the new Fiat Bravo
and introduced since on other Fiat Group models.
Blue&Me, the
result of a cooperative effort between Fiat Group
Automobiles and Microsoft, was presented in world preview at
the Geneva Motor Show 2006. Fiat Group Automobiles was the
first motor manufacturer with whom Microsoft worked at
developing a completely new platform. In the subsequent
eighteen month period, this platform was followed by three
further satnav versions, namely Nav and Map and environment
friendly EcoDrive.
Since the
launch, a year and a half ago, 250,000 Blue&Me systems were
sold, all fitted to Alfa Romeo, Lancia, Fiat and Fiat
Professional vehicles, with average placement in excess of
20%. Seven out of ten Fiat 500 incorporate Blue&Me as
standard, confirming the wider appeal of a solution which is
easy to use, flexible and cost effective.
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