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Sabelt
was present during Autosport International
at the National Exhibition Centre in
Birmingham showing a Grande Punto Abarth
S2000 rally machine as it celebrates a new
partnership with Abarth. |
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Two leading Italian companies Brembo
and Sabelt have been selected by Fiat to take part in
the re-launching of the historic Abarth brand.
Brembo and Sabelt will deal with
co-designing the product concept jointly with Fiat, ensuring
manufacturing in their own factories, and handling customer
logistics up to product delivery to authorised dealers and
garages.
Within the Abarth kit and accessories program the
new partners will develop a complete range of products which
will include the interiors and exterior, and will go beyond
the classical components currently offered by the two
companies. The Grande Punto Abarth S2000 cars which will be
campaigned by Giandomenico Basso and Anton Alén in the
Intercontinental Rally Challenge this year will be
equipped by Sabelt, as will be the competition 500
Abarths which are presently in the pipeline.
To celebrate this new partnership, and
another highly successful year on the race tracks, Sabelt
was present during
last weekend's Autosport International motor sports show at the National
Exhibition Centre in Birmingham. A large and well presented
stand was headlined by an Abarth factory Grande Punto Abarth
S2000 rally car as well as a wide selection of the Italian company's
latest race and rally products.
Sabelt will head into
the coming season following a hugely successful 2007. Last
year the firm strapped in Kimi Raikkonen as he raced to a
sensational last gasp F1 World Championship title, while
at the same time helping Ferrari to claim the Constructors' cup. Meanwhile,
they also equipped Ford who won the FIA World Rally Championship
with Sebastien Loeb. Sabelt is also partner of many other
cars and drivers that have won national competitions. An
example is Marco Silva and Gianni Pina’s Peugeot 307 WRC.
The driver from Como won the latest Italian road racing
championship, a success he had missed out on at the last
race in 2006.
Sabelt has also
crossed the Atlantic to participate in the NASCAR Busch
Series and helped Carl Edwards of the Roush Team to win the
championship. It was a great victory as well as an important
success for Sabelt, which entered in this Series two years
ago. In addition to the victory in the Busch Series, Sabelt
drivers also gained 7 victories, 4 poles and 10 podiums in
the Nextel Cup Series.
Off the track it was a busy year too. Last
May, Sabelt Fashion was created in order to manage the
company's
leisure footwear, clothing and accessories sector on a worldwide
basis. This was made possible thanks to a joint venture with Zeis.
In addition, according to this joint venture, the opening of
several prestigious one-brand outlets in Italy and abroad,
especially in France, Spain and Germany, is expected. The
first good result of this alliance came from Pitti Immagine Uomo, the fashion fair held in Florence. On this
occasion the new spring-summer 2008 "Sabelt Performance"
collection was launched.
In the automotive sector September saw the new joint-venture
with Brembo being established. Brembo, a leader in the
production of vehicles with high performance braking
systems, and Sabelt, a leader in the production of racing
seatbelts and children-safety devices, signed a letter of
intent. This letter aims to see them integrate and develop
their own businesses in the automotive sector, through a
company named Brembo Performance. This industrial
partnership has been conceived and sponsored by
Brembo and Sabelt in order to better combine the two
historical companies’ traditions and technological heritage
in the safety sector. This partnership success resulted in
the invitation by Fiat to participate in the relaunching
of the historic Abarth brand.
Brembo
and Sabelt will deal with co-designing the product concept
jointly with Fiat, and will then carry out the manufacturing
in their own factories, as well as handling customer logistics up to product
delivery to authorised dealers and garages. In addition Sabelt has signed a licence agreement with Abarth for the
developing, producing, distributing and marketing of racing
clothing and sportswear.
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