At the North American International Motor Show this week Maserati will launch the limited edition Quattroporte Collezione Cento which offers sophisticated Italian style and luxury combined with exclusivity. Everything exudes luxury, from the Poltrona Frau “Cuoio” colored leather seats with diamond-shaped stitching and matching buttons in the centre to the polished Wengé wood inserts on the steering wheel, center console and glove box.

Following the launch of the Maserati Quattroporte Sport GT-S at the Frankfurt Motor Show last year, the legendary Italian car maker has switched the emphasis for its performance saloon back to luxury at the Detroit International Motor Show this week (13 January 2008) with the launch of the Quattroporte Collezione Cento, which offers sophisticated Italian style and luxury combined with exclusivity.

The Maserati Quattroporte Collezione Cento is launched in a unique new colour, ivory white with highlight lines that enhance the lithe, muscular shape of the Quattroporte’s body. The exterior is completed with 20 inch polished alloy rims and a chromed honeycomb finish for both the grille and the side air vents.

But it is inside that the Quattroporte Collezione Cento reveals its unique luxury features. Everything exudes luxury, from the Poltrona Frau “Cuoio” coloured leather seats with diamond-shaped stitching and matching buttons in the centre to the polished Wengé wood inserts on the steering wheel, centre console and glove box. The mother of pearl inlays are a true delight, adding an unusual gleam to the interior badging and the Maserati Trident on the gear shift knob. Cuoio coloured leather is also used for the superior-weight door trims, enhanced by Beige contrasting edges.

The interior design is as a direct result of customer feed back, when Quattroporte owners were questioned last year to discover how they would like to see the interior of their cars transformed.

Technology is another area where the Quattroporte Collezione Cento adds a new level of sophistication. Back seat passengers in the new Quattroporte find themselves in a multimedia paradise controlled by the Maserati Multimedia Entertainment system. The technology is housed in the rear center armrest, which contains an AUX-IN socket, iPod docking station, SIM card mount and USB port so that passengers can view photographs, videos or listen to MP3/WMA tracks contained in other peripherals. The car’s multi-speak HiFi speaker sound system or the special Bluetooth individual headsets may used for audio playback.

The armrest also features a built-in keypad for Internet browsing and email access, which can be folded. And because image also counts, especially when it comes to luxury, there are two real eye-catchers built into the back of the front seats: two 10.4” touch screens complete with a CD/DVD player built into the back of the centre receptacle.