Ferrari may not have built the same car twice since 2006, thanks to its Carrozzeria Scaglietti personalization programme, but at the Geneva International Motor Show it has taken customer choice to a new level with the launch of the One-to-One Personalisation Programme, which will initially be available on the Ferrari 612 Scaglietti.

To enable Ferrari 612 owners to personalize their new cars to an unprecedented level, Ferrari has opened a special dedicated “atelier” area at its Maranello  factory in which clients can put together their own bespoke 612 Scaglietti accessory by accessory, detail by detail. In exactly the same way as they would at a haute couture fashion house, owners can choose details and materials they want for their car in consultation with the Ferrari experts who will actually build it to their exact specifications and tastes.

As a preview, Ferrari has recreated this personalization centre at the Geneva Motor Show. Further such ateliers will then be opened over the next few months in other parts of the world. Clients will be assisted in making their selections by dedicated Programme consultants who can help them at every stage of defining their car’s specification.

Naturally, despite the many variations on offer, the Ferrari flagship’s benchmark quality and styling characteristics will remain unchanged and no modifications will be permitted that would impinge on the signature Prancing Horse safety and reliability. All of these unique new 612 Scagliettis will be built in a dedicated assembly area at the Maranello factory.

To underscore the sheer depth and flexibility of the personalisation options available for the 612 Scaglietti, Ferrari is exhibiting at Geneva a version which has been inspired, right down to its perforated leather Daytona seats, by the classic 365 GTB4 which will stand alongside it. The famous 365 GTB4 was, of course, affectionately dubbed the Daytona in honour of the historic one-two-three finish delivered by the Scuderia Ferrari in the eponymous 24 Hour Race in 1967. The arrival of the 365 GTB4 was a significant moment in the company’s history and Ferrari will be celebrating this car’s 40th anniversary in 2008 with a series of events across the globe.

The 612 Scagliettis being used to launch the One-to-One Programme incorporate a series of technical evolutions that reflect the Ferrari philosophy of constantly introducing innovations in each model. Most notably, the V12 flagship now boasts an electrochromic panoramic roof which covers the entire top of the cabin.

This has the dual advantage of giving occupants the feeling of driving along in a drop-top whilst enjoying the comfort and safety of a coupé. However, this is no ordinary panoramic roof. It is made from electrochromic glass which can be changed at the touch of a button to adjust the levels of sunlight allowed into the cabin. The electrochromic glass solution was developed in close collaboration with Saint Gobain, a partner with whom Ferrari has most recently developed a similar highly innovative solution for the Superamerica.

In addition to its electrochromic roof, the 612 Scaglietti also sports the aptly named SuperFast gearbox which delivers an exceptional gear-shifting time of 100 milliseconds and a reduced inertia clutch to enhance the engine’s responsiveness still further. The iconic Ferrari manettino, now featured on the entire range, has also been added to the steering wheel.

612 SCAGLIETTI

The 612 Scaglietti is the result of an avant-garde design that continues the great Ferrari 2+2 tradition in fabulous style. Designed by Pininfarina, the 612 Scaglietti is named in honour of Sergio Scaglietti, the legendary Modenese stylist and coachbuilder responsible for bodying some of the most beautiful Ferraris of the 1950s and 60s. The 612 Scaglietti epitomises Ferrari’s talent for innovation and design. This thrillingly nimble, beautifully balanced sporty front-engined rear-wheel drive berlinetta offers a cabin capable of accommodating four occupants in unprecedented onboard comfort, thanks to a host of accessories and a fantastic specification. The 612 Scaglietti  is a sumptuous, roomy two-door four-seater that’s a pleasure to be aboard regardless of the driving conditions.

The chassis and bodywork: These are made entirely from light, tough aluminium which translates into enhanced performance, braking and road-holding all in one.

Engine: The V12 engine has a dry sump lubrication system featuring both delivery and scavenge pumps, twin overhead cams, 48 valves, maximum power of 540 hp at 7250 rpm, and maximum torque of 60 kgm at 5250 rpm. The car has a maximum speed of 320 kph,  and 0 to 100 kph acceleration of 4.0 secs.

Gearbox: 6-speed, F1-type featuring new SuperFast technology that cuts gear-shifting times to 100 milliseconds. Courtesy of either the steering wheel-mounted manettino and specific button, the gearbox can easily switch from very high performance situations to city or touring driving.

Clutch: Twin-plate to reduce weight and rotating masses as well as thermal and mechanical inertia.

Brakes: Carbon-ceramic material (CCM) Brembo brakes with vented discs that are fade and vibration-resistant even in extreme and intensive situations. The fact that the brakes are so light also reduces the unsprung masses. Large-diameter discs: 380x36mm with 6-pot callipers front and 360x34 and 4-pot callipers rear.