20.02.2008 PREVIEW: 78TH GENEVA INTERNATIONAL MOTOR SHOW - FIAT

FIAT 500 ARIA

At the Geneva Show, Fiat Automobiles and Fiat Professional will present a wide articulated stand of high visual impact.

At the Geneva Show, Fiat Automobiles and Fiat Professional will present a wide articulated stand of high visual impact. Made in collaboration with Centro Stile Fiat and global design agency “GTP-Gruppo Thema Progetti”, the concept of the exposition area is developed on a total surface of around 1350 square metres on two floors, proposing voluminous and sinuous architectural forms with a “premium' finish, played out over smooth white, plated glass and mirrored steel.

And so, an original stand with high visual impact is born, which accompanies the visitors in a world rich of emotions, fantasy and style, all under the emblem of the best of “Made in Italy”. Firstly, the global preview presentation by Fiat Professional of Fiorino in the people carrier variant, whilst Fiat Automobiles illustrates to the great public their own commitment to protecting the environment and sustainable transport. A commitment which constitutes for the brand a primary directive in their development of models. An example? The vehicles displayed in this “green” zone are marked by a CO2 emission value inferior to 120 g/km.

Furthermore, after Frankfurt 2007 and the recent Bologna Motorshow, the by now famous reproduction of the Fiat 500, five times larger than the real, returns to Geneva. This time though, instead of the carousel with 5 cars, a passenger area on a 5:1 scale has been built, complete with front and rear seats, and some remarkable details such as the rear-view mirror, the luminous ceiling light and the gear shift. In the interior, you can either access the “VIP lounge” or the rear seat which thanks to the appropriate mechanism, becomes a mobile overlook from which you can enjoy a privileged panoramic view of the bridge.

Concluding the Helvetic exhibition, still under the banner of environmental respect, is the new prestigious Croma Must equipped with the brilliant 150 CV 1.9 Multijet - matched to a sequential automatic 6 speed gearbox – and furnished with a particulate filter (DPF) as standard. The “for life” system which lowers fine dusts and doesn't require the use of additives for regeneration (the device is as standard on the entire range of Fiat Croma turbodiesel Multijet). Esthetically renovated, and with an optimised offer, the Fiat Station Wagon affirms itself as an innovative vehicle with heart. Indeed, it excels both in it's second generation Multijet Common Rail propulsion and the provisions in the field of comfort, security and infotainment.

Furthermore, a veritable reference point for the segment, the new Croma boasts a great internal livability for a diffused “well-being on board”, no matter the journey undertaken. Thanks to the many true flagship contents proposed as standard, but especially for the original “stylistic” formula inherited by the preceding model – the concept denominated “Comfort Wagon” - which allows it to be, once again, the most spacious vehicle in the segment.

Finally, via the distribution of informational material and the arrangement of some totems on the stand, the public can discover the Fiat Group Automobiles Financial Services products. A financial company born a year ago by the equal joint venture between Fiat Group Automobiles and Crédit Agricole. The company goes side to side with the Fiat Group Automobiles brand, in Italy and Europe, with a sole mission: back the sales of motor-vehicles with the brands Fiat, Alfa, Lancia, Fiat Professional and Abarth, via financial products which are innovative and complete with high added value services, dedicated to the network of car dealerships, private clients and firms.

Fiat: the vehicles for a sustainable transport

The best example of this continuous commitment in the research and realisation of products, with minimal environmental impact are the vehicles and prototypes displayed in Geneva. Starting with the brand new Concept car 500 Aria and the prototype Panda Aria: which are really and truly “ecological manifestos” that confirm the will of Fiat to study continuous changes in the field of researching innovative solutions for the containment of polluting emissions and CO2 levels. Alongside these remarkable examples, other Fiat models with a level of CO2 emissions lower than 120 g/km with be displayed. They are the best examples of Fiat's research in the field of traditional motorizations, developed especially to reduce their environmental impact.

So here we have a Fiat 500 Sport equipped with a 1,2 litre petrol propulsion engine combined with the robotic shift Dualogic. There's also space for a Panda Climbing, ambassador of the wide and articulated Natural Power range of vehicles with dual petrol/methane-hydrogen fuel management. Under the spotlights we also have the Grande Punto and Bravo models equipped with 1,3 and 1,6 litre Multijet propulsion. In particular the Fiat Bravo model displayed adopts the brand new 120 CV 1.6 Multijet with robotic Dualogic shift, which boasts an important supremacy: indeed, not only does it have a CO2 value below the 120 g/km threshold, it's also the first Euro5 vehicle in it's category (in accordance with the limits of the future Euro5 law).

The combined result of these technologies can be equated to the Fiat leadership on environmental themes, starting from CO2 emissions. In fact, in 2007 the Fiat Group reduced the average CO2 emissions of vehicles sold in Europe by 19% in comparison to 1995. Still in 2007, as many as 23% of cars sold had CO2 emissions inferior to 120 g/km and 67% inferior or equal to 140 g/km.

Boosted by these percentages and notwithstanding the decisions taken in the European headquarters, Fiat Automobiles commits itself to obtaining within 2012, the lowest average considered level of CO2 emissions for its cars. Fiat intends to follow this objective via the introduction of an intervention plan aimed at motors, shifts, and cars, as well as the structural use of the Stop & Start system.
 

© 2008 Interfuture Media/Italiaspeed