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At the Geneva Show, Fiat Automobiles and
Fiat Professional will present a wide
articulated stand of high visual impact. |
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At the
Geneva Show, Fiat Automobiles and Fiat Professional will
present a wide articulated stand of high visual impact.
Made in collaboration with Centro Stile Fiat and global
design agency “GTP-Gruppo Thema Progetti”, the concept
of the exposition area is developed on a total surface
of around 1350 square metres on two floors, proposing
voluminous and sinuous architectural forms with a
“premium' finish, played out over smooth white, plated
glass and mirrored steel.
And so, an original stand with high visual impact is
born, which accompanies the visitors in a world rich of
emotions, fantasy and style, all under the emblem of the
best of “Made in Italy”. Firstly, the global preview
presentation by Fiat Professional of Fiorino in the
people carrier variant, whilst Fiat Automobiles
illustrates to the great public their own commitment to
protecting the environment and sustainable transport. A
commitment which constitutes for the brand a primary
directive in their development of models. An example?
The vehicles displayed in this “green” zone are marked
by a CO2 emission value inferior to 120 g/km.
Furthermore, after Frankfurt 2007 and the recent Bologna
Motorshow, the by now famous reproduction of the Fiat
500, five times larger than the real, returns to Geneva.
This time though, instead of the carousel with 5 cars, a
passenger area on a 5:1 scale has been built, complete
with front and rear seats, and some remarkable details
such as the rear-view mirror, the luminous ceiling light
and the gear shift. In the interior, you can either
access the “VIP lounge” or the rear seat which thanks to
the appropriate mechanism, becomes a mobile overlook
from which you can enjoy a privileged panoramic view of
the bridge.
Concluding the Helvetic exhibition, still under the
banner of environmental respect, is the new prestigious
Croma Must equipped with the brilliant 150 CV 1.9
Multijet - matched to a sequential automatic 6 speed
gearbox – and furnished with a particulate filter (DPF)
as standard. The “for life” system which lowers fine
dusts and doesn't require the use of additives for
regeneration (the device is as standard on the entire
range of Fiat Croma turbodiesel Multijet). Esthetically
renovated, and with an optimised offer, the Fiat Station
Wagon affirms itself as an innovative vehicle with
heart. Indeed, it excels both in it's second generation
Multijet Common Rail propulsion and the provisions in
the field of comfort, security and infotainment.
Furthermore, a veritable reference point for the
segment, the new Croma boasts a great internal
livability for a diffused “well-being on board”, no
matter the journey undertaken. Thanks to the many true
flagship contents proposed as standard, but especially
for the original “stylistic” formula inherited by the
preceding model – the concept denominated “Comfort
Wagon” - which allows it to be, once again, the most
spacious vehicle in the segment.
Finally, via the distribution of informational material
and the arrangement of some totems on the stand, the
public can discover the Fiat Group Automobiles Financial
Services products. A financial company born a year ago
by the equal joint venture between Fiat Group
Automobiles and Crédit Agricole. The company goes side
to side with the Fiat Group Automobiles brand, in Italy
and Europe, with a sole mission: back the sales of
motor-vehicles with the brands Fiat, Alfa, Lancia, Fiat
Professional and Abarth, via financial products which
are innovative and complete with high added value
services, dedicated to the network of car dealerships,
private clients and firms.
Fiat: the vehicles for a
sustainable transport
The best example of this continuous commitment in the
research and realisation of products, with minimal
environmental impact are the vehicles and prototypes
displayed in Geneva. Starting with the brand new Concept
car 500 Aria and the prototype Panda Aria: which are
really and truly “ecological manifestos” that confirm
the will of Fiat to study continuous changes in the
field of researching innovative solutions for the
containment of polluting emissions and CO2 levels.
Alongside these remarkable examples, other Fiat models
with a level of CO2 emissions lower than 120 g/km with
be displayed. They are the best examples of Fiat's
research in the field of traditional motorizations,
developed especially to reduce their environmental
impact.
So here we have a Fiat 500 Sport equipped with a 1,2
litre petrol propulsion engine combined with the robotic
shift Dualogic. There's also space for a Panda Climbing,
ambassador of the wide and articulated Natural Power
range of vehicles with dual petrol/methane-hydrogen fuel
management. Under the spotlights we also have the Grande
Punto and Bravo models equipped with 1,3 and 1,6 litre
Multijet propulsion. In particular the Fiat Bravo model
displayed adopts the brand new 120 CV 1.6 Multijet with
robotic Dualogic shift, which boasts an important
supremacy: indeed, not only does it have a CO2 value
below the 120 g/km threshold, it's also the first Euro5
vehicle in it's category (in accordance with the limits
of the future Euro5 law).
The combined result of these technologies can be equated
to the Fiat leadership on environmental themes, starting
from CO2 emissions. In fact, in 2007 the Fiat Group
reduced the average CO2 emissions of vehicles sold in
Europe by 19% in comparison to 1995. Still in 2007, as
many as 23% of cars sold had CO2 emissions inferior to
120 g/km and 67% inferior or equal to 140 g/km.
Boosted by these percentages and notwithstanding the
decisions taken in the European headquarters, Fiat
Automobiles commits itself to obtaining within 2012, the
lowest average considered level of CO2 emissions for its
cars. Fiat intends to follow this objective via the
introduction of an intervention plan aimed at motors,
shifts, and cars, as well as the structural use of the
Stop & Start system.
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