Giorgetto Giugiaro will unveil a concept car at the Geneva Motor Show on 4th March as the famous Italian designer celebrates his 40th anniversary in the business, and today a teaser photo offers a first clue.

Giorgetto Giugiaro will unveil a new concept car at the Geneva Motor Show at 2:40 pm on 4th March as the famous Italian designer celebrates the 40th anniversary of his company Italdesign in the design and engineering business, and today a teaser photo offers a first clue as to the new project.

Giugiaro founded the legendary Italdesign firm in Turin in 1968 and he will celebrate its 40th anniversary at the 78th Geneva Motor Show by pulling the wraps off a special new project. Italdesign, the renowned design and engineering house responsible for a whole swage of iconic designs including the first Volkswagen Golf, the Alfa Romeo Brera and the Fiat Grande Punto, among many others, has fuelled the public’s dreams for 40 years with its elegant and dynamic coachwork.

Giugiaro traditionally showcases its products at the Swiss show and last year it unwrapped the Vad.Ho concept an innovative, futuristic sportscar that was hydrogen powered and packaged its passengers in an unusual line astern formation. Vad.Ho was complimented on the stand last year by the Ford Mustang concept that was reinterpreted by the master designer. In recent years Giugiaro has presented several interesting concepts in Geneva including the Alfa Romeo Visconti (2004), a large flagship saloon study, and the Toyota Alessandro Volta (2004), a hybrid sportscar interpretation.

The 78th Geneva International Motor Show will be held from the 6th to 16th of March. Over 130 worldwide and European premieres have been announced, coming from every sector of the industry. The trend towards new technologies and alternative fuels is continuing. Visitors will discover three new manufacturers and many attractions both inside and outside the halls of the Geneva Palexpo. Close to 1,000 brands from some thirty countries will be presented by around 260 exhibitors. It has been possible to increase the net exhibition surface thanks to the new Hall 71, bringing the total to over 77,550 m2.