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Introduced by new CEO Harald Wester (above)
the full range of the new Maserati
Quattroporte, which replaces the previous
version after five successful years, is
currently making its international motor
show début at the Paris Mondial de
l'Automobile. |
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Introduced
by new CEO Harald Wester the full range of the new
Maserati Quattroporte, which replaces the previous
version after five successful years, is currently making
its international motor show début at the Paris Mondial
de l'Automobile.
After a
successful five years with over 15,000 vehicles delivered
and 47 international awards received, the Maserati
Quattroporte, the model which created the concept of "Sport
Luxury Sedan", is now on display with a new look, new
engineering enhanced with a new engine. Thanks to the
unmistakably skilful touch of Pininfarina, the Maserati
Quattroporte has now been honed even further, with a
fresher, more modern design that still denotes the class,
exclusivity and elegance of a Maserati.
Two models are
on display in Paris this week: the Quattroporte, with its classic
V8 engine (4.2 litres and 400 hp) and the Quattroporte S
with a new V8 engine (4.7 litres and 430 hp). Both models
have 6-speed automatic transmission, developed in
partnership with ZF.
The major
aesthetic changes have been made to the most distinctive
features: the front of the car, with its striking new grille
and vertical slats - an obvious extension of the GranTurismo
style. The front and rear light clusters have also received
a facelift, and now feature LEDs. The side view mirrors are
also new, with a more aerodynamic shape and fitted even more
seamlessly into the doors. The interior
features a new centre console with ergonomically-enhanced,
better organized controls. The range of navigation systems
has also been completely overhauled with the New Maserati
Multimedia System. Two new leathers have been introduced for
the first time on the Quattroporte S and Quattroporte
respectively: Marrone Corniola and Sabbia - a
reinterpretation of the beige already on offer.
GranTurismo and
GranTurismo S
The launch of
the GranTurismo S in March this year, following the
established success of the GranTurismo, resulted in the
Maserati coupé being delivered to approximately 3,700
customers worldwide during the first eight months of 2008.
The new engine
of the GranTurismo S, the ultimate expression of the
Maserati sporting style, is a V8 4.7 (323 kW) capable of
7100 rpm. The electro-actuated transmission with fast
MC-Shift guarantees smooth, fast gear changes. The transaxle
gearbox architecture ensures weight distribution with 47% on
the front axle and 53% on the rear, which adds to the car's
smooth handling and sportiness. The exhaust has a sporty
design and sound. The braking system, developed in
partnership with Brembo, features front brake discs made
with dual-cast technology - a dual casting of cast iron and
aluminum, paired with aluminum mono-bloc 6-piston brake
calipers - also a feature of the new Quattroporte S. The
performance is groundbreaking: acceleration from 0 to 100
Km/h in 4.9 seconds and a maximum speed of 295 Km/h, the
highest ever reached by a standard production Maserati.
On the outside
the Maserati GranTurismo S is distinguished by a number of
aesthetic modifications that, although discrete, are highly
effective and serve to make the car body appear even
sportier without abandoning the neatness of the lines
masterfully designed by Pininfarina. The integrated spoiler
in the boot lid and the new-design side skirts help to
improve the flows around the car. The radiator grille and
headlight casings are black. The Trident on the grille and
the oval badge below the hood are embossed in red, in true
Maserati racing tradition. The interior
upholstered in Poltrona Frau leather and Alcantara (used for
the steering wheel and central part of the seat with the
option to extend to the whole of the headlining) reflect the
sporty flair of the Maserati GranTurismo S; the front and
rear seats are distinguished by their new dynamic design
with horizontal piping on the seats and seatbacks.
Remembering
Andrea Pininfarina
The Paris show
is the first major motoring event following the death of
engineer Andrea Pininfarina. Together with Honorary
President, Senator Sergio, Andrea spearheaded the renewed
partnership with Maserati, which began with the Quattroporte
in 2003, to be followed by the GranTurismo, GranTurismo S
and now, of course, the new Quattroporte and Quattroporte S.
The success
story of Maserati's GranTurismo began six decades ago, in
1947, when Maserati presented the A6 GranTurismo styled by
Pininfarina. A total of 58 cars were produced. Andrea
Pininfarina will be greatly missed by the motoring world and
by Maserati.
Maserati's
Figures for 2008
Maserati
achieved revenues of 205 million euros in Q2 2008, an increase
of 15.8% compared to the same period in 2007. The increase
is mainly to be attributed to the excellent performance of
the GranTurismo and the Quattroporte, which continues to
work its magic on customers. In the second
quarter of 2008, thanks to the excellent trend in sales and
major cost efficiencies achieved, despite the significant
impact of unfavourable exchange rates, the result from
ordinary activities was 12 million euros, with 5.9% ratio to
revenues. This is a clear improvement on the result of 1
million euros reported for the same period in 2007. In the first
half of the year, Maserati's revenues amounted to 398
million euros, up 15.7% compared to the same period of the
previous year. The result of ordinary activities for H1 2008
was 22 million euros, with a 5.5% ratio to income - a
significant increase on the breakeven achieved during the
same period last year.
During the first
eight months of 2008, approximately 5,900 vehicles were
delivered to customers, an increase of almost 40% compared
to the same period in the previous year. The United States
are still Maserati's main market, followed by Italy. Third
comes Great Britain, ahead of Germany and Japan. These
markets are followed by China, France, Switzerland,
Australia, Arab Emirates and Hong Kong.
Maserati and the
Environment
Maserati has
implemented a development plan for the next 5 years designed
to reduce consumption and CO2 emissions, and to protect the
environment.
The designs of recent models have already led to
considerable fuel savings. From 2005 onwards, consumption
for the Quattroporte has been reduced by more than 20%
overall (NEDC combined cycle). The CO2 reduction, compared
to the previous Gran Sport model, is 10% for the GranTurismo
S (NEDC extra-urban cycle).
On the new
Quattroporte S with its 4.7 engine, exhaust/evap emissions
and fuel consumption have been aligned with future Euro 5
regulations for Europe and LEV2 standards for the USA,
partly thanks to the adoption of an innovative metallic
matrix catalyzer with perforated sheets (Turbulent PE
Catalyst), which is both permeable and reliable but does not
affect performance. The use of this solution has evened out
the distribution of pollutant particles, reduced pressure,
improved resistance to high temperatures and the transfer of
gases.
Maserati also
uses environmentally-friendly, easily recyclable materials
made from natural substances, especially for the parts of
the interior, which are most in contact with the driver and
passengers (natural textile fibers, wood and leather). Maserati cars
are mindful of the "design for recycling" concept, which is
centered around making cars easy to dismantle at the end of
their working lives, so that materials can be identified and
separated for re-use.
Maserati West
Europe
Maserati West
Europe is based in Paris and manages six countries: France,
Belgium, the Netherlands, Luxembourg, Spain and Portugal,
through a network of 13 dealers. In the first
eight months of 2008, 488 end customers took delivery of new
Maseratis in West Europe, equivalent to an increase of 44%
compared to the previous year. 223 vehicles were delivered
in France, an increase of 42% compared to the same period in
2007. The Paris area,
including Levallois-Perret and the city itself, had the
highest concentration of deliveries, representing about 30%
of Maserati sales in France.
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