As well as admiring the cars on show, visitors to the Fiat stand at the Salão Internacional do Automóvel in São Paulo have been able to interact with accessory products and new technologies as well as seeing Fiat clothing products.

As well as admiring the cars on show, visitors to the Fiat stand at the 25th Salão Internacional do Automóvel in São Paulo have been able to interact with accessory products and new technologies. In the Linea’s cockpit, the customer will be able to test the efficiency and interactivity of the Blue&Me™NAV, and games fans will have the opportunity to practice with Game Punto.

Blue&Me™NAV and Blue&Me™ are only some of the great resources of functionality and connectivity existing in the Fiat Automóveis portfolio. These systems appoint to future ways to be coursed in terms of navigation technology, communication and entertainment in the world market. It is an extension of the existing utilities available at home and office working inside our car.

The visitor at the Auto how can test Blue&Me™NAV, (Latin American first appearance in the Fiat Linea). It aggregates all the functionalities of the Blue&Me™ (that came up in the Latin American market with Fiat Punto) to a modern GPS onboard navigation system. With this equipment the driver, besides the voice communication shall have a perfect orientation of trajectories by pictograms that appear on the display of the instrument board of the car. It appoints accurately the direction to follow, the next street name, everything guided by voice.

The maps come loaded in a 2 GB pen drive that is part of the board kit.  Its most recent version brings the coverage of 111 cities in Brazil, comprising over 48 thousand kilometers of roads. There are, still, over 709 cities interlinked through roads and 3,800 points of interest (POIs) which are divided in 15 categories.

As connectivity is strongly present, those who are not able to come to the Show can learn and follow the local Italian manufacturer news through the partnerships with the Jovem Pan radio station, with live insertions of the radio show ‘Pânico’ and its daily reports about the Show. As for MTV, it will take part through video recordings, and web surfers can follow it live and from many angles through Terra portal, giving full view of what will be happening in all the areas of Fiat’s booth.

The Árvore da Vida (Life Tree) Project will also have a reserved spot in the Show. At this place, people can learn about this important work, which comprises social responsibility initiatives articulated with various sectors of the society. Visitors can also see all Fiat Clothing products, a full collection of clothes and accessories exclusively designed for the Fiat customer. Fashion Innovation Attitude as its best.