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Tata Motors is to join Scuderia Ferrari
(photo: Felipe Massa during this year's
Italian Grand Prix at Monza) next year as a
sponsor, embedding further the strong links
between the Fiat Group and India's biggest
vehicle manufacturer. |
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Tata Motors
is to join Scuderia Ferrari next year as a sponsor,
embedding further the strong links between the Fiat
Group and India's biggest vehicle manufacturer. Ferrari
President Luca di Montezemolo revealed the news today,
"for the first time an Indian brand will appear on the
Ferrari, it is historic," he told journalists.
The Indian
carmaker already has a deep relationship with Fiat Group.
The Tata Group Chairman and its driving force, Ratan Tata,
has a seat on the full Fiat Group board, and in India Fiat
and Tata Motors have a joint car manufacturing, sales,
financing and distribution arrangement. The two companies
recently explored jointly building a pick-up at Fiat's
factory in Córdoba in Argentina before shelving the idea,
while Fiat advised Tata on its acquisition earlier this year
of Jaguar Land Rover, and has examined its platforms for
possible use in future Fiat models. Fiat has also provided
input and technology into Tata Motors cars and discussed
distributing Tata's own-brand cars in Europe through the
Fiat dealer network, while Scuderia Ferrari uses the
services of a Tata Group data analysis company. In the past
Ratan Tata has openly admitted he would be interested in a
minority Ferrari stake if one became available.
Tata Motors was established in 1945;
and as well as being India's biggest carmaker it is also among the world's top five
manufacturers of medium and heavy trucks and the world's
second largest medium and heavy bus manufacturer. It entered
the passenger vehicles segment in 1991 and now ranks second
in India's in this market. The company,
formerly known as Tata Engineering and Locomotive Company,
began manufacturing commercial vehicles in 1954 with a
15-year collaboration agreement with Daimler Benz of
Germany. It has, since, developed Tata Ace, India's first
indigenous light commercial vehicle, Tata Safari, India's
first sports utility vehicle, Tata Indica, India's first
indigenously manufactured passenger car, and the Nano, the
world's cheapest car. Tata Motors has
over 1,400 engineers and scientists in six R&D centres in
India, South Korea, Spain and the UK. Its vehicles are
exported to Europe, Africa, the Middle East, South and
Southeast Asia and South America.
Tata Motors
makes passenger cars, multi-utility vehicles and light,
medium and heavy commercial vehicles. Passenger cars: The
company launched the compact Tata Indica in 1998, the sedan
Indigo in 2002 and the station wagon Indigo Marina in 2004.
Tata Motors also distributes Fiat’s cars in India. Utility
vehicles: The Tata Sumo was launched in 1994 and the Tata
Safari in 1998. Commercial vehicles: The commercial vehicle
range extends from the light two-tonne truck to heavy
dumpers and multi-axled vehicles in the above 40-tonne
segment. Passenger buses: The company also manufactures and
sells passenger buses, 12-seaters to 60-seaters, in the
light, medium and heavy segments. Tata Motors also has a
joint venture with Marcopolo, the Brazil-based maker of bus
and coach bodies as well as with the Fiat Group.
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