26.12.2008 TATA CONSULTANCY SERVICES CONFIRMED AS FERRARI SPONSOR

KIMI RAIKKONEN FERRARI F2008

Ferrari has confirmed the news that leading Indian conglomerate Tata will be a sponsor in 2009, stating just before Christmas that the logos of Tata Consultancy Services, the data division that already is an Official Supplier to the F1 team, will appear on the red F1 cars next year.

"Ferrari is pleased to announce the extension of its collaboration with Tata Consultancy Services," read the statement issued by Ferrari in Maranello at the end of last week. "TCS, a world leader in the field of Information Technology consultancy, has been a partner of the Maranello Company since 2004, in the capacity of Official Supplier. This new agreement means that the TATA logo will be present on the Ferrari Formula 1 cars for the next three years," concluded the press release. TCS hasn't issued any statement regarding the sponsorship of its own yet.

TCS already has a four-year relationship as an 'Official Supplier' to the Scuderia. The F1 car is the most complex and advanced car in the world-says TCS-packing research in aerodynamics, engine technology, brakes, tyres and modelling. It has more in common with a jet plane than it does with a high performance car. Tata Consultancy Services (TCS) works with Scuderia Ferrari before, during and in-between races to help their cars go even faster. As one of the world’s fastest growing technology and business solutions providers, TCS ensures that all mechanical and electronic systems perform at their optimum under levels of extreme stress. Managing pressure and troubleshooting in a situation where every little advantage makes a huge difference. And of course, enabling Ferrari to experience certainty.

The Indian company has already won a coveted 'best supplier' prize from Ferrari, part of its Podio Ferrari awards that reward the highest achieving suppliers. "TCS has won the Innovation Award for their zeal and proactive attitude, the excellent involvement in the activities of design and the contribution in the selection of IT technologies supporting innovation," commented Scuderia Ferrari's then Operations Director Mario Almondo at the time of the award. "Tata Consultancy Services is an outstanding example of technological leadership and a model of cultural integration and exchange."
 

© 2008 Interfuture Media/Italiaspeed